Feeds

Welcome to Heathrow Terminal, er, Samsung Galaxy S5

Just when you thought the London airport couldn't get any more tiresome

Internet Security Threat Report 2014

Samsung has decided to allow its marketing department's imaginations to take flight, which has resulted in a rather crap plan to effectively rename Heathrow's Terminal Five.

The mega airport terminal in London will feature signs that read "Terminal Samsung Galaxy S5" in a move a Sammy exec described as "one-off opportunity to push the boundaries like no other brand has been allowed to do before".

Er, haven't you heard of the O2 Arena? What about that hideous ArcelorMittal Orbit thing in the Olympic Park, named for the steel and mining company?

A Sammy spokesperson said: "The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone."

Samsung's two-week marketing stunt in the UK follows in the wake of other conspicuously cute efforts. Remember Microsoft spraying graffiti all over New York? No? Well, we don't blame you.

Other notable tech marketing wheezes have included LG's woeful idea to arm customers with BB guns. What could go wrong? ®

Internet Security Threat Report 2014

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?