Feeds

Welcome to Heathrow Terminal, er, Samsung Galaxy S5

Just when you thought the London airport couldn't get any more tiresome

The Power of One Infographic

Samsung has decided to allow its marketing department's imaginations to take flight, which has resulted in a rather crap plan to effectively rename Heathrow's Terminal Five.

The mega airport terminal in London will feature signs that read "Terminal Samsung Galaxy S5" in a move a Sammy exec described as "one-off opportunity to push the boundaries like no other brand has been allowed to do before".

Er, haven't you heard of the O2 Arena? What about that hideous ArcelorMittal Orbit thing in the Olympic Park, named for the steel and mining company?

A Sammy spokesperson said: "The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone."

Samsung's two-week marketing stunt in the UK follows in the wake of other conspicuously cute efforts. Remember Microsoft spraying graffiti all over New York? No? Well, we don't blame you.

Other notable tech marketing wheezes have included LG's woeful idea to arm customers with BB guns. What could go wrong? ®

Mobile application security vulnerability report

More from The Register

next story
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.