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Getting a man on the Moon was one of the 20th century's crowning achievements and a feat that hasn't been matched by any government, let alone a private company.

But now one Japanese firm is taking a giant leap for advertising by launching the world's first privately funded lunar mission.

So what sort of heroes are going to show us they've got the right stuff this time?

Well, none at all. The unmanned craft will simply deliver powdered pop for future human space visitors to drink... along with a little extra – a huge container of children's dreams.

Shaped like a drinks can, the "Lunar Dream Capsule" is the brainchild of a Japanese drinks firm called Pocari Sweat.

The firm visited high schools to collect the kids' dreams, which isn't quite as creepy as it sounds. These are sketched on a bit of paper and loaded into a huge titanium Pocari Sweat drinks can, along with a packet of the powder used to make the popular beverage.

According to the blurb, this is meant to symbolise "our precious water" and prove that "dream [sic] is always close to our hands".

The marketeers said they hope that one day "youths interested in space will live out their dreams" and mix the powder with lunar water to create Pocari Sweat itself.

During October next year, the huge drinks can will begin its 380,000km journey to the moon.

In a statement, Otsuka Pharmaceutical Co, Ltd, owner of the sweaty brand, said: "When the Lunar Project succeeds, Pocari Sweat becomes the first ever beverage to arrive at the surface of the moon. Move forward with dreams: Pocari Sweat will always support your dreams as a beverage close to you." ®

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