Feeds

Giant pop can FOUND ON MOON

Houston, we have a soft drink

Secure remote control for conventional and virtual desktops

Getting a man on the Moon was one of the 20th century's crowning achievements and a feat that hasn't been matched by any government, let alone a private company.

But now one Japanese firm is taking a giant leap for advertising by launching the world's first privately funded lunar mission.

So what sort of heroes are going to show us they've got the right stuff this time?

Well, none at all. The unmanned craft will simply deliver powdered pop for future human space visitors to drink... along with a little extra – a huge container of children's dreams.

Shaped like a drinks can, the "Lunar Dream Capsule" is the brainchild of a Japanese drinks firm called Pocari Sweat.

The firm visited high schools to collect the kids' dreams, which isn't quite as creepy as it sounds. These are sketched on a bit of paper and loaded into a huge titanium Pocari Sweat drinks can, along with a packet of the powder used to make the popular beverage.

According to the blurb, this is meant to symbolise "our precious water" and prove that "dream [sic] is always close to our hands".

The marketeers said they hope that one day "youths interested in space will live out their dreams" and mix the powder with lunar water to create Pocari Sweat itself.

During October next year, the huge drinks can will begin its 380,000km journey to the moon.

In a statement, Otsuka Pharmaceutical Co, Ltd, owner of the sweaty brand, said: "When the Lunar Project succeeds, Pocari Sweat becomes the first ever beverage to arrive at the surface of the moon. Move forward with dreams: Pocari Sweat will always support your dreams as a beverage close to you." ®

Security for virtualized datacentres

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.