Feeds

Google Glass GOES GLAM, grabs Gap guru

Fashion exec Ivy Ross takes over project lead

Secure remote control for conventional and virtual desktops

In a move that could signal a looming consumer-market push for Glass, Google has hired former Gap and Calvin Klein executive Ivy Ross to lead its augmented-reality project.

Last serving as CMO of Art.com, Ross brings to the project an extensive résumé from the fashion and design worlds. The Harvard-educated exec has held marketing, creative, and design titles at the likes of Bausch and Lomb, Coach, Calvin Klein, and Gap.

The hiring would suggest an impending effort by Google to make Glass a mainstream project. With a design and marketing background, Ross would be able to oversee a campaign to expand Glass beyond the tech-centric "Explorer" campaign and position the headset to appeal to the general public as a consumer device.

"With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses," Ross wrote in Google+ post.

"Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?"

Among the first tasks Ross could face is changing the public's perception of the augmented reality headsets, which have been seen by some as an invasion of privacy and a symbol of the growing divide between "techies" and the general public, particularly in Google's Silicon Valley and San Francisco backyard.

With Ross at the helm, Google could seek to change the image of Glass from a cutting-edge tool for early adopters to a product aimed at everyday users.

Google has recently pushed a set of products intended to expand the appeal of Glass to new markets, including a number of new applications for travel, tourism, and dining, as well as a tools for golfers to use Glass while on the links.

The UC Irvine School of Medicine has also sought to employ Glass as part of its curriculum, outfitting medical students with the device for use in anatomy courses.

Given the low cost estimates on the price of Glass hardware, some industry analysts have speculated that as Google recoups its costs for research and development, the company could significantly bring down the headset's price tag to increase its mass-market appeal.

Google is not alone in tapping the fashion and design spaces to spice up its product lines. Apple has raided the likes of Burberry and Yves Saint Laurent for some of its recent executive hires. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.