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Oi, EMC. Where's that VMAX release that world+dog's waiting for?

Exit, pursued by a bear mythical Big Iron

Steam iron

Storagebod There appeared to be a missing announcement at this year's EMC World, held last week in Las Vegas. Where was the VMAX announcement that the world and his dog were waiting for?

We’ve not had a big VMAX announcement at EMC World for a couple of years. So what gives?

Now, have no doubt. There is a new VMAX coming and EMC’s high-end array sales show that the market is expecting it – and might well be holding off on new purchases and refreshes in the meantime.

Question is, is the announcement now late or is it going to be something else entirely separate?

I’m tending towards the latter; I think EMC is trying its hardest to transition to a new culture and product set. They can’t do this if they have a VMAX announcement as a distraction.

So I’m guessing we’ll see a special event later in the year. Won’t that be great... ®

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