Feeds

Netflix FREEZES prices for existing UK users to stop them quitting vid-streaming service

Hikes monthly subscription for newbies, though

Intelligent flash storage arrays

Netflix is hoping to retain its UK subscriber base by fixing its price tag for existing customers for two years, in a move designed to stop them abandoning the video-streaming service and its relatively small catalogue of films and TV shows.

Meanwhile, the company has jacked up its prices to £6.99 for newcomers in Blighty.

Brits who are already signed up to Netflix will continue to be charged £5.99 per month, said the Californian firm, which was founded in 1997.

Fans of the piping service typically binge on telly boxsets as well as original programmes produced by Netflix's network.

On 6 June, for example, the second season of punchy prison drama Orange Is the New Black will be made available in full to the company's customers.

"Price is guaranteed so long as you remain a member on your current plan," Netflix said. Translation: don't abandon us. Please.

The firm, which claims to have 48 million subscribers worldwide, has previously acknowledged it had "a continuous ebb and flow of titles" on its service. The company is bound by licensing rules relating to television and film rights that expire after a certain time. In January, it culled 500 titles from its UK list.

It's one of the reasons why Netflix creates homegrown TV shows, such as Kevin Spacey vehicle House of Cards on its network. That strategy helps to entice people to subscribe to the service, even if they are left a little forlorn and sore after yet another binge. ®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.