Feeds

Apple pulls iPhone 4 from sale in India after just four months

Report suggests retailers understand the method in the seeming madness

Secure remote control for conventional and virtual desktops

Back in February, Apple made the odd-looking decision to resurrect the iPhone 4 in India alone, in order to bring a cheaper offering to the country.

Now the Times of India reports that Cupertino has decided enough is enough and pulled the handset from sale on the sub-continent after four months.

More confounding still, the Times says the decision to stop sales is because the iPhone 4 has been a success because it doubled India's iPhone user population to 2.5 million. That's a number, the paper argues using an un-named local dealer as its source, that represents critical mass because many will upgrade to future iThings.

Apple's market share in India remains small, probably under three per cent. But that may be enough to get the snowball rolling so that app and content sales turn the nation into a profitable territory. Which seems a rather better way to enter a developing market than to rely on cut-price handsets that are less likely to deliver a recurring revenue stream.

Other mobe-makers take note: there's a reason Apple scoops so much of the industry's profit. This Indian venture might just show how it does so. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.