Feeds

Apple pulls iPhone 4 from sale in India after just four months

Report suggests retailers understand the method in the seeming madness

Internet Security Threat Report 2014

Back in February, Apple made the odd-looking decision to resurrect the iPhone 4 in India alone, in order to bring a cheaper offering to the country.

Now the Times of India reports that Cupertino has decided enough is enough and pulled the handset from sale on the sub-continent after four months.

More confounding still, the Times says the decision to stop sales is because the iPhone 4 has been a success because it doubled India's iPhone user population to 2.5 million. That's a number, the paper argues using an un-named local dealer as its source, that represents critical mass because many will upgrade to future iThings.

Apple's market share in India remains small, probably under three per cent. But that may be enough to get the snowball rolling so that app and content sales turn the nation into a profitable territory. Which seems a rather better way to enter a developing market than to rely on cut-price handsets that are less likely to deliver a recurring revenue stream.

Other mobe-makers take note: there's a reason Apple scoops so much of the industry's profit. This Indian venture might just show how it does so. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.