Feeds

Architect of Apple's total-silence public relations policy leaves

Tightest-lipped PR in the world leaves 'to spend more time with family'. Classic

Secure remote control for conventional and virtual desktops

Apple has one of the simplest public relations policies in human history: keep everything secret until the CEO announces it.

It worked for Steve Jobs and might well do so for Tim Cook, assuming that he's actually going to release a new product before fanbois all drop dead of boredom.

Now the woman who erected Cupertino's wall of silence has left after 18 years at Apple.

Katie Cotton, VP of Worldwide Corporate Communications, has left the building. So what legacy did she bestow upon Apple?

Frankly, no-one knows, because she operated within a policy of silence which made the NSA look like drunken blabbermouths. We know she was Steve Jobs' gatekeeper, guarding his inner sanctum from the big bad world.

Latterly, she span a dense, impenetrable web of bullshit around the iPad, iPhone and all the other iStuff which emanated from Apple.

After this she protected Tim Cook's inner sanctum, which fewer people seem to want to penetrate.

“This is hard for me,” she said in typically terse fashion. “Apple is a part of my heart and soul.”

Her fruity friends said they would be sad to see the PR doña leave Cupertino.

“Katie has given her all to this company for over 18 years,” Apple spokesman Steve Dowling said in a statement. “She has wanted to spend time with her children for some time now. We are really going to miss her.”

Register newsroom legend suggests that Apple stopped talking to us after one of our scribes took the mickey out of Steve Jobs long, long ago.

Perhaps it's time at last for Cupertino to, ahem, reach out to El Reg after all these years. We'll be waiting.

Although we won't be holding our breath. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.