Feeds

Server SAN software upstart Maxta gets Intel's cash inside

Chipzilla's investment arm to ensure X86 lands on top of software defined heap

The essential guide to IT transformation

Analysis Server SAN software startup Maxta has gained $25m in a B-round of funding led by Intel's investment arm and Tenaya Capital just as the software-defined and converged storage trends are taking off.

The upstart swallowed $10m in an A-round in October last year.

With converged compute/storage hardware-software competitors Nutanix and Simplivity progressing well, with VMware having launched VSAN, and with EMC pushing its ScaleIO technology, Maxta's investors no doubt see this is no time to be taking their foot off the company development gas pedal.

The B-round was led by two new investors: Tenaya Capital and Intel Capital. Existing investor Andreessen Horowitz also participated. Maxta will use the cash for "product development and to expand its marketing, sales and support efforts".

The product is the Maxta Storage Platform (MxSP) and it turns standard X86 servers into converged compute and storage boxes, aggregating storage across a set of virtualised servers. It is hypervisor-agnostic, although VMware is the initial focus. Maxta says it’s resilient and eliminates the need for traditional storage arrays. It also seems to be Tintri-like in that admins manage VM constructs and not storage abstractions.

Yoram Novick, Maxta’s founder, president and CEO, said: “Maxta will use this opportunity to tap into Intel’s significant engineering and marketing resources to provide superior VM-centric storage solutions.”

Analysis

So Maxta will tweak its code to make better use of X86 hardware and Intel will provide marketing assistance to Maxta – perhaps something along the lines of an “Intel inside”-type campaign?

Why did Intel Capital get on board? Arvind Sodhani, its president and an exec at Intel Corp, said: “The investment in Maxta is a way to accelerate this [converged, software-defined storage] trend, while supporting Intel’s innovation strategy, and it helps radically change the economics of storage for customers.”

How does it support Intel’s innovation strategy? Maxta has said “it will work with Intel on business development, marketing, and go-to-market opportunities as well as to optimise MxSP technology to deliver superior converged, software-defined storage for Intel-based platforms.”

Maxta scheme

Maxta MxSP schematic

Yes, well, what other platforms might it optimise MxSP for? We can think of two: IBM POWER and ARM, and can immediately see why Intel would not want either of those CPU architectures to make progress in the server side of data centres, or the storage array side either.

The more software-defined products are spun up for Intel hardware, the fewer data centre virtualised server buyers will be lured by the siren calls of ARM and POWER.

And what about Intel hardware-using Nutanix and Simplivity and other Intel-loving server SAN software suppliers? Intel is probably aware of such a possibility and won't want them to go waltzing off on the data centre dance floor arm-in-arm with ... ARM or, indeed, with POWER. ®

Boost IT visibility and business value

More from The Register

next story
Pay to play: The hidden cost of software defined everything
Enter credit card details if you want that system you bought to actually be useful
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.