Feeds

Tesco to tout its own smartphone – now THAT'S an unexpected item in the bagging area

Kit-Kat (Android) in the technology aisle?

Build a business case: developing custom apps

Tesco is preparing to launch its own high-end smartphone later this year, chief executive Philip Clarke revealed today.

The Android mobe will follow on the heels of the successful Hudl tablet; has UK's biggest retailer was able to shift 550,000 units of its own-brand cut-price 7-inch slab. A new version of the Android tablet, the Hudl 2, will be launched in September, we're told; the new Tesco phone will go on sale by the end of 2014.

While the tablet is an unashamedly low-end device, the promised smartphone will be targeted at the high-end and come with Tesco apps for buying groceries and clothing, managing a vid-streaming Blinkbox and doing online Tesco banking. Clarke told BBC Radio 5 Live this morning that customers will have a Tesco current account linked to their phone.

He also said Brits will be able to scan and pay with the smartphone – but as previously noted, Tesco isn’t going near NFC anytime soon. There are no confirmed specifications available at this time.

The company is in a unique position as a retailer, financial institution and virtual mobile network operator with a huge amount of consumer data harvested through its Clubcard.

Clarke is looking to “multi-channel retailing” as a way to fight back against the budget supermarkets that have helped nudge Tesco's market share to a ten year low.

At the end of last year, Tesco broadband boss Anthony Vollmer took charge of Tesco Telecom along with the retailer's virtual mobile network (MVNO) and 200 phone shops. With more than three million subscribers, the MVNO is one of the biggest in the UK but its age demographic is mostly folks of an older generation – the biz used Ronnie Corbett in TV adverts.

The launch of a high-end own-label phone and the recent announcement of not charging a premium for 4G looks set to target younger, higher-spending users, particularly through services such as Blinkbox. Depending on the final price tag, the Tesco mobe could give the UK phone market a bit of a welcome shock, too. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.