Feeds

The amazing .uk domain: Less .co and loads more whalesong

Nominet fires up the joss-sticks

The Power of One Brief: Top reasons to choose HP BladeSystem

LogoWatch If you're a Brit "at the forefront of the contemporary online landscape", then you've doubtless already eyed the .uk domain - the "short and sharp" dot thingy for "fearless, modern, digital natives", set to launch on 10 June.

Make no mistake, this isn't just a cynical way of ditching the .co and charging you for the privilege, .uk is actually "at the forefront of the online revolution, offering an exciting new territory for online pioneers to make their own".

That's according to Nominet's Strategy Boutique, which has evidently invested plenty of cash into whalesong CDs and joss-sticks in trumpeting the newest member of the "expanding UK domain family".

If your nerves can stand it, there's more rubbish on the happy smiley UK domain family here (PDF), in which Nominet describes itself as "warm, approachable and with a smattering of the famous British sense of humour".

That last bit is true at least, because if you check out the vid, you'll see that someone is having a right laugh.

The .uk domain logoRegarding the paradigm-busting new .uk logo (left), the narrator explains that Nominet customers thought the "share symbol, used across the web, appeals to a new, tech-savvy audience".

It gets worse:

The circle represents an online journey, starting from the dot. It also represents the world, and the UK's place within it. The colour represents self expression, new thinking, and new horizons.

Nominet customers apparently described the truly amazing .uk brand frontage as "pioneering", "connecting", "driving", and "sharing", at which point the voiceover writer presumably whipped out a wrap of Bolivian marching powder and shared a few lines to prompt interviewees to insights of ever greater profundity.

Enough. We'll leave the final word on this very sorry business to our own Strategy Boutique. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.