Feeds

The amazing .uk domain: Less .co and loads more whalesong

Nominet fires up the joss-sticks

Next gen security for virtualised datacentres

LogoWatch If you're a Brit "at the forefront of the contemporary online landscape", then you've doubtless already eyed the .uk domain - the "short and sharp" dot thingy for "fearless, modern, digital natives", set to launch on 10 June.

Make no mistake, this isn't just a cynical way of ditching the .co and charging you for the privilege, .uk is actually "at the forefront of the online revolution, offering an exciting new territory for online pioneers to make their own".

That's according to Nominet's Strategy Boutique, which has evidently invested plenty of cash into whalesong CDs and joss-sticks in trumpeting the newest member of the "expanding UK domain family".

If your nerves can stand it, there's more rubbish on the happy smiley UK domain family here (PDF), in which Nominet describes itself as "warm, approachable and with a smattering of the famous British sense of humour".

That last bit is true at least, because if you check out the vid, you'll see that someone is having a right laugh.

The .uk domain logoRegarding the paradigm-busting new .uk logo (left), the narrator explains that Nominet customers thought the "share symbol, used across the web, appeals to a new, tech-savvy audience".

It gets worse:

The circle represents an online journey, starting from the dot. It also represents the world, and the UK's place within it. The colour represents self expression, new thinking, and new horizons.

Nominet customers apparently described the truly amazing .uk brand frontage as "pioneering", "connecting", "driving", and "sharing", at which point the voiceover writer presumably whipped out a wrap of Bolivian marching powder and shared a few lines to prompt interviewees to insights of ever greater profundity.

Enough. We'll leave the final word on this very sorry business to our own Strategy Boutique. ®

The essential guide to IT transformation

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?