Feeds

French software developers are all beautiful women

So says French dev tools outfit PC Soft ... unless they're being nasty and sexist

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Development tools outfit PC Soft has given the world a look at software developers in its native France, and most appear to be beautiful young women wearing not very much.

PC Soft makes the WinDev, WebDev and WinDev mobile tools, version 19 of which was released in preview during the middle of April.

One of the marketing tools PC Soft is using to promote the package is this brochure extolling the products' virtues.

The company also has the usual array of case studies featuring contended users, including one about Reg favourite Playmobil. In the brochure, however, they go for an unusual approach: testimonials from un-named users such as the one below.

An image from the WinDev 19 brochure

An eloquent statement about the qualities of WinDev 19

At least we assume that's a developer and user, as depicting some random person from clip art would leave the statement depicted with no credibility whatsoever. And what vendor would do that?

Elsewhere in the brochure, the company choses to depict a female developer applauding a feature few other software companies consider a virtue, as you can see below.

Web Dev 19 made this developer light-headed

Development software that makes you light-headed instead of fuming with rage is a nice change

There's also the image below, which we think shows a developer so enamoured of WinDev 19 that she likes to take the software's box everywhere.

WinDev 19 is the boxed software you'll want to take everywhere

So that's what 'software portability' means!

Beautiful women developers appear throughout the brochure, extolling the tools' virtues while often wearing little more than bathing suits.

PC Soft's approach to depicting developers was pointed out to The Reg by blogger Clement Delafargue, who received a PC Soft brochure in the post and was moved to yesterday pen a post titled ”You've convinced me boss, I'll work with Windev and PC Soft.

Curiously, that post ends with this analysis:

“Bottom line: sending me p*rn won’t make me use your shitty platform.”

Hang on! Delafargue might be on to something here. Perhaps we've misread PC Soft's intentions and it is not depicting French women developers, but instead indulging in nasty stereotyping of technology pros that doesn't help at all when the industry tries to recruit women, or decent people of either gender!

Such behaviour has already landed the likes of Microsoft in trouble over a limp wedding tackle joke in Norway and a very inappropriate rape reference. Even the Linux Kernel once concealed needlessly sexist language.

Those incidents sparked worldwide condemnation and social media outrage. Perhaps the same thing might happen after this story is published? ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
UK.gov pushes for SWIFT ACTION against nuisance calls, threatens £500k fines
DCMS seeks lowering of legal threshold to fight rogue firms
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
ISPs handbagged: BLOCK knock-off sites, rules beak
Historic trademark victory, but sunset clause applies to future blocks
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.