Feeds

EMC formalises its Federation

There's a logo and everything now

Security for virtualized datacentres

For a year or so now EMC has described its core storage business as “EMC II” (for information infrastructure) and positioned the overarching “EMC” brand as applying to a “federation” of companies including VMware, RSA and Pivotal.

Earlier this week, EMC seems to have formalised the existence of the Federation by popping up emcfederation.com, featuring the spiffy logo below and explaining just how it operates.

Perhaps the most revealing bit of the site is the “Investor Briefing”, which articulates how the Federation's members – EMC II, VMware, Pivotal and RSA – interoperate and collectively help business head for “the emerging '3rd platform' of mobile, cloud, big data and social”.

Sorry for that last quote: we know such marketing verbiage isn't polite to share in company. But it does seem worth marking an important supplier's declaration of just how it goes about things, and where it is headed.

EMC federation logo

Blue is for EMC II, Green is for Pivotal, Red is for RSA and VMware is dull grey

The new site and the nature of the Federation will probably get an airing at next week's EMC World, which EMC II is teasing with tweets like the one below suggesting a virtual version of its VNX arrays.

We say “teasing” because we EMC isn't saying a lot about Project Liberty, other than that it is "virtualized storage software that is based on the industry-leading VNX Family ... and offers this in a variety of flexible deployment models, whether on a virtual server or in a hybrid cloud".

We understand EMC is shopping Liberty around its user base to see if anyone can find something to do with it. If it does emerge, it will likely compete with VMware's recently-released VSAN. Direct competition between Federation members will be interesting to watch. And to explain. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.