Feeds

Hey, marketing drone, what's with the FUD - nothing GOOD to say about your own kit?

'Tape is dead', 'SSDs rock', 'SSDs suck' - shove the lot of it

Next gen security for virtualised datacentres

Storagebod Are we drifting into another round of the storage wars where FUD starts to fly? It always makes for good copy. The little guy complaining about the big guy, who in turn is complaining about the little guy: David with his sling versus Goliath with his rocket launcher.

The thing with FUD is that it doesn’t really work unless there is the tiniest grain of truth in there somewhere – you take the smallest and most inconsequential thing and magnify it. And in storage, it is really easy to do that.

Storage workloads can be very different and have very different characteristics. A great majority of my workloads are very different to most people's. And I find myself taking exception to almost every marketing message out there from all vendors.

“Tape is dead?” - Not in my workloads. Tape is really the only current economical media for long term digital archives.

“Disk is cheaper than tape.” - Only if you can get significant dedupe and compression.

“SSD is better than disk.” - When throughput is king, disk and SSD end up about the same.

“SSD same price as disk.” - Only if you can get significant dedupe and compression.

”Scale-up versus scale-out” - I happen to think that scale-out is the best architecture because it suits my applications. If you have a large legacy estate, you might find that scale-up works better for you.

There are so many factors to account for in the different workloads, from application design to the nature of the data. Storage doesn’t really distil down into a nice simple marketing message but it doesn’t stop vendors' marketing departments from trying – and hence we get mired in FUD.

Speaking of FUD: it’s sometimes Funny; it’s mostly Useless; and it’s written by Drones.

And we’ll get more of it this year than we have had for a few years, I think. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?