Feeds

Hey, marketing drone, what's with the FUD - nothing GOOD to say about your own kit?

'Tape is dead', 'SSDs rock', 'SSDs suck' - shove the lot of it

Protecting against web application threats using SSL

Storagebod Are we drifting into another round of the storage wars where FUD starts to fly? It always makes for good copy. The little guy complaining about the big guy, who in turn is complaining about the little guy: David with his sling versus Goliath with his rocket launcher.

The thing with FUD is that it doesn’t really work unless there is the tiniest grain of truth in there somewhere – you take the smallest and most inconsequential thing and magnify it. And in storage, it is really easy to do that.

Storage workloads can be very different and have very different characteristics. A great majority of my workloads are very different to most people's. And I find myself taking exception to almost every marketing message out there from all vendors.

“Tape is dead?” - Not in my workloads. Tape is really the only current economical media for long term digital archives.

“Disk is cheaper than tape.” - Only if you can get significant dedupe and compression.

“SSD is better than disk.” - When throughput is king, disk and SSD end up about the same.

“SSD same price as disk.” - Only if you can get significant dedupe and compression.

”Scale-up versus scale-out” - I happen to think that scale-out is the best architecture because it suits my applications. If you have a large legacy estate, you might find that scale-up works better for you.

There are so many factors to account for in the different workloads, from application design to the nature of the data. Storage doesn’t really distil down into a nice simple marketing message but it doesn’t stop vendors' marketing departments from trying – and hence we get mired in FUD.

Speaking of FUD: it’s sometimes Funny; it’s mostly Useless; and it’s written by Drones.

And we’ll get more of it this year than we have had for a few years, I think. ®

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.