Feeds

DreamWorks CEO: Movie downloaders should pay by screen size

Hollywood looks for new ways to gouge

The Essential Guide to IT Transformation

Jeffrey Katzenberg, CEO of film studio DreamWorks, has suggested that Hollywood should move to a new pay-per-screen-inch pricing model as movie downloads become more popular.

Speaking at the Milken Global Conference in Los Angeles, Katzenberg said that in the next ten years he would like to see the movie industry move to the new pricing model. Under his plan, films would be released to cinemas for three weeks and then made available for download, with the price dependent on the hardware used to view them.

"These movies will be available everywhere ubiquitously and you will pay for the size. A movie screen will be $15. A 75-inch TV will be $4.00. A smartphone will be $1.99," he said, Variety reports. "That enterprise that will exist throughout the world, when that happens, and it will happen, it will reinvent the enterprise of movies."

Initiating such a plan would be problematic, to say the least. Katzenberg's plans would require some kind of hardware identifier (and you can bet screen-size spoofing would become popular) and tying movies to a particular device might also require some fairly intrusive DRM.

But Katzenberg said the pricing model was essential to ensure that Hollywood keeps on making big bucks from its films, something he sees becoming more and more of an issue.

“Movies are not a growth business,” he said. With this in mind, DreamWorks is diversifying its output to produce shorter films and series intended for TV and digital download, he said.

Based on the latest financial results from his studio, Mr. Katzenberg may have a point. On Tuesday, DreamWorks reported a loss of $42.9m for the quarter, with most of that attributable to its film business. DreamWorks' TV programming arm reported a small profit. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.