Feeds

Google in NOT EVIL shocker: Bins student email ad scanning

No more rooting through your virtual postbox, Mountain View promises

The essential guide to IT transformation

Google has taken the astonishing decision to stay partly true to its founding promise after deciding to stop scanning kids' emails.

Until now, Google automatically rooted through all users' mails so they could be targeted for advertising.

But now Mountain View has decided to abide by its "don't be evil" maxim and stop the scanning of students' emails, although everyone else is still fair game.

Bram Bout, director of education, told the Washington Post that it will no longer scan email accounts used by about 30 million teachers and students.

In fact, Google will now no longer collect data from any of the services offered as part of Google Apps for Education, which offers email, calendars and other handy stuff.

Its decision follows a court case in which students sued Google for scanning their email accounts.

Teachers welcomed Mountain View's decision.

"Commercialisation seeps into all corners of children's lives," said Christine Blower, general secretary, of the NUT.

"The targeting of children with advertising ranging from fast food to designer clothes is relentlessly pursued by commercial companies. This is a welcome move."

But what about the rest of us? Surely we don't deserve to have our emails scanned so Google can show us advertising?

"It is certainly telling that a company like Google, which is so reliant on data driven advertising, is taking steps to act on people's concerns about their privacy," said Emma Carr, deputy director of Big Brother Watch.

"Scanning emails is clearly intrusive, so any step to protect children is a positive one. However, Google could certainly go further by introducing the same controls for users of all ages and for all of its services." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.