Feeds

Google in NOT EVIL shocker: Bins student email ad scanning

No more rooting through your virtual postbox, Mountain View promises

Top 5 reasons to deploy VMware with Tegile

Google has taken the astonishing decision to stay partly true to its founding promise after deciding to stop scanning kids' emails.

Until now, Google automatically rooted through all users' mails so they could be targeted for advertising.

But now Mountain View has decided to abide by its "don't be evil" maxim and stop the scanning of students' emails, although everyone else is still fair game.

Bram Bout, director of education, told the Washington Post that it will no longer scan email accounts used by about 30 million teachers and students.

In fact, Google will now no longer collect data from any of the services offered as part of Google Apps for Education, which offers email, calendars and other handy stuff.

Its decision follows a court case in which students sued Google for scanning their email accounts.

Teachers welcomed Mountain View's decision.

"Commercialisation seeps into all corners of children's lives," said Christine Blower, general secretary, of the NUT.

"The targeting of children with advertising ranging from fast food to designer clothes is relentlessly pursued by commercial companies. This is a welcome move."

But what about the rest of us? Surely we don't deserve to have our emails scanned so Google can show us advertising?

"It is certainly telling that a company like Google, which is so reliant on data driven advertising, is taking steps to act on people's concerns about their privacy," said Emma Carr, deputy director of Big Brother Watch.

"Scanning emails is clearly intrusive, so any step to protect children is a positive one. However, Google could certainly go further by introducing the same controls for users of all ages and for all of its services." ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.