Feeds

Stephen Elop: I was RIGHT to BURN the PLATFORMS

Also: He likes pizza and R&D. Presumably not together

Security for virtualized datacentres

Stephen Elop’s favourite pizza is prosciutto ham, mushrooms, green peppers and tomatoes. That was the most concrete answer he gave in an Ask Me Anything session on the Nokia website.

Speaking through the Nokia website's Conversations blog, Elop said that Microsoft won’t use the Nokia name for very much longer as the smartphone brand going forwards, and that what they will use is under discussion.

It’s worth noting here that, in Microsoft's thinking, the Asha brand is not a smartphone, so that might keep the Nokia branding. Indeed, it would be a mistake not to use it in some markets. In India the word “Nokia” is has become a generic term, like Kleenex, Hoover and Xerox. An Indian person will say “Call me on my Nokia” even if it’s a Samsung.

It may be that the Nokia brand continues on the Android X phones too – if they survive the acquisition, as that product line has to be seen as being in danger.

Elop suggested that it might be a Trojan horse for getting Microsoft services such as Skype, OneDrive and Outlook.com into the Nokia ecosystem.

He said “Today, we are using AOSP to attack a specific market opportunity, but we are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia” – with no mention of what might happen tomorrow.

And he robustly defended the value of burning the previous platforms, in that it galvanised Nokia and got new phones out in record time.

In a predictable “it will be good for everyone” vein, Elop claimed that the merger will allow more development on products, and integration with Microsoft services and with more resources put into projects that have come from Nokia.

He said:

It's hard to comment on what came before, but I do know that the "burning platform" galvanized the mindset of thousands of employees with the recognition that we faced a critical situation. We brought urgency into the organization and within 6 months we produced our first two Windows Phone devices. This was faster than we had ever gone before and marked the beginning of our cultural change.

Elop promised more development in the area of accessibility, with a look at advanced user interfaces – although of the three platforms, it’s probably Windows Phone which leads this already. Whoever thought a triple click was a good idea for the iOS accessibility menu clearly hasn’t spent any time with its target customers.

Given that sales data for the three months to March 2014 (supplied by Kantar Worldpanel ComTech) shows Apple performing strongly in the first quarter of the year, and Windows Phone share dropping, with particular growth in Japan, Nokia Microsoft has a lot of work to do. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
In a spin: Samsung accuses LG exec of washing machine SABOTAGE
Rival electronic giant tries to iron out allegations
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.