Feeds

New .london domains touted tomorrow amid usual tech hypegasm

Yet nobody's asked 'why .london instead of .LDN'

Secure remote control for conventional and virtual desktops

Do you have any idea what "wind and kite" means? No? Well, it's Cockney rhyming for “website.” But from tomorrow, rather than lobbing geezer slang around, you'll have a much easier time making sure the world knows your business is from London.

Tuesday marks the launch of the .london, and addresses using the new generic top-level domain (gTLD) will go on sale for the first time.

More than 100,000 firms have registered their interest in using the gTLD, which its proponents hope will be the digital equivalent of growing up within the sound of Bow Bells.

Last week, Mayor Boris Johnson said: "There is enormous interest in Dot London right across the capital, not just from high-street brands but also the small businesses that are the lifeblood of London’s economy. London leads the world in technology and our businesses are among the most dynamic and innovative anywhere, so it is no surprise so many see Dot London for the great opportunity it is.”

Inevitably, some observers are warning of a squatting risk.

Matt Sammon, a specialist in internet trademark matters and partner at the legal firm Marks & Clerk, warned:

“This and all the other new domain names present great branding opportunities, but also great branding risks to businesses, whether based in the capital or not. It will allow businesses to associate their name with an iconic city brand, but will also give room to domain name squatters to take advantage by buying up .london addresses using other companies’ names.

“Avenues exist for businesses to defend their trademarks without having to actually buy a web address. Whether or not a business is based in London, it can pre-empt abusive registrations under the .london domain or any other of the new domains by registering its details with ICANN’s Trademark Clearinghouse."

Several firms have taken to Twitter to announce their intention of buying up a .london domain, including the posh noshery Fortum & Mason.

Other organisations understood to be signing up for a new domain include West Ham, Selfridges and the London School of Economics. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.