Feeds

Tim Cook: Apple's 'closer than it's ever been' to releasing new product range

Erm, really Tim? What about the last time you released a new iThing?

Secure remote control for conventional and virtual desktops

Tim Cook has claimed that Apple is "closer than it's ever been" to the release of a new product range.

Ignoring the fact that the nearest Apple was to releasing some new iStuff was, well, the last time it released some, Cook claimed exciting new things were in the offing.

Dodging questions about exactly what sort of products was set to roll out of Cupertino, he insisted that the reason fanbois hadn't been treated to brand new products was that Apple had been taking its time perfecting its top-secret technology.

He said: “You want to take the time to get it right. Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well."

So why haven't we seen innovative new products for a while? Because the OCD Apple mob simply cannot push out a less-than-perfect thing... not out of laziness, you understand.

"We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing," Cook continued. "It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.”

Cook then finally threw fanbois a bone... with the revelation that Apple may or may not be interested in setting up a PayPal-style payments system. Very...er, innovative. And yes, that's a wallet in his pocket.

“I think it’s a really interesting area," Cook said. "We have almost 800 million iTunes accounts and the majority of those have credit cards behind them. We already have people using Touch ID to buy things across our store, so it’s an area of interest to us. And it’s an area where nobody has figured it out yet.

"I realize that there are some companies playing in it, but you still have a wallet in your back pocket and I do too which probably means it hasn’t been figured out just yet.”

So what's happened to the "reality distortion field" in these days of Peak Apple? Suddenly reality looks about as boring as we all knew it to be. So, if you don't mind waiting, we're off for a snooze until the fruity firm decide to do something interesting again. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
A moment of brilliance? UPnP for Internet of Stuff lightbulbs
Thus doth tech of future illuminate present, etc
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.