Feeds

Awkward? Elop now answers to ex-junior Nadella as Microsoft closes Nokia buyout

Who are you, you wet-behind-the-ears little scamp?

Security for virtualized datacentres

Microsoft has closed its $7.1bn garbage-trucks-colliding deal to buy Nokia’s struggling mobile handset business.

The software giant announced the successful completion of a seven-month campaign to take ownership of the Nokia unit, announced last September.

Nokia now becomes the Microsoft Devices Group, headed by Nokia’s former chief executive Stephen Elop, now the new group’s executive vice president.

In an interesting dynamic, Elop will report to Microsoft's new CEO Satya Nadella, who was a mere senior vice president for research and development in online services – covering Bing – when Elop last drew a Microsoft salary. Elop was a Microsoft a group president while Nadella was in the R&D wing.

Elop quit in September 2010 to become Nokia’s first non-Finnish CEO.

It was both men's former boss, Steve Ballmer, who announced and brokered the deal to bring Nokia onto the Microsoft mothership.

The awkwardness of the two execs' positions has been helpfully illustrated by Microsoft in a completely unposed photo shoot, below. Nadella and Elop are striking out in the Finnish/Washington State winter tundra, minus suitable clothing, with Elop tightly gripping his only asset - a Nokia smartphone.

Elop and Nadella, photo: Microsoft

Nadella and Elop: Cold here isn't it? Wait 'till we're working together.

Under the deal, Microsoft is now taking on 25,000 Nokia staff, meaning its corporate head count now busts the 100,000 head barrier by a country mille.

With the staff come a number of Nokia manufacturing plants, although not – as was hoped – plants in Masan, South Korea and Chennai, India.

According to Microsoft last year, owning Nokia made sense because it brought “proven capability and talent in critical areas such as hardware design and engineering, supply chain and manufacturing management, and hardware sales, marketing and distribution.”

Today, Nokia is Microsoft’s single-largest supplier of Windows Phone handsets to the market while Windows Phone’s market share is less than five per cent.

The deal is supposed to give Microsoft the hardware manufacturing and engineering expertise to build Windows phones, tablets and phablets.

The deal marks the end of a grand turnaround plan from Elop that was supposed to save Nokia.

Elop was brought in by Nokia’s elders in a last throw of the dice to turn around the company’s plummeting market share against Apple and Android. Elop’s grand plan was to commit Nokia to Windows Phone on its smartphones, dumping Symbian and Linux.

In February Nokia did a U-turn on Elop’s Windows Phone-only policy, unveiled in 2011, by announcing the X Android-powered range.

The phones are supposed to help Nokia capture the “next” billion smart-phone users.

Elop’s plan was in tatters late last year as his company announced net sales for the phone business was down 29 per cent for the fourth quarter to €2.63bn ($3.6bn). Net phone sales for the full year were down 29 per cent, to €10.74bn ($14.71bn). ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.