Feeds

TalkTalk's catch-up telly fib silenced by ad watchdog

'Misled' folk by exaggerating access to Beeb iPlayer, et al services

Boost IT visibility and business value

Budget telco TalkTalk has been barked at by the Advertising Standards Authority after the company wrongly suggested that a whole host of TV channels were available via its catch-up service.

Two complainants griped to the watchdog about a telly ad they said had misled them by implying that content on television services was accessible from the likes of ITV Player, 4OD and BBC iPlayer.

The ASA agreed that TalkTalk had exaggerated the extent to which such TV shows were available via the catch-up services it had featured in its ad.

TalkTalk unsuccessfully argued that it had been careful to avoid "making claims about the content available on various services" because the ISP had "limited control over the availability of content in general".

It said:

[W]e noted that the voice-over stated "You can watch Catch-Up TV on your TV" and "YouView also lets you scroll back to shows you've missed from the last seven days …" and that the ad included the logos of BBC iPlayer, ITV Player, 4OD, and Demand 5 and a list of channels, including BBC1, BBC2, ITV, Channel 4, Channel 5 and ITV2, on the service's EPG [electronic programme guide].

We considered that the imagery along with the voice-over suggested that the advertised service included all of the catch up content of the on-demand services referred to. Because this was not the case and some catch up content was excluded from the on-demand services included in the advertiser service, we concluded that the ad was misleading.

The regulator told TalkTalk that the advert must not appear again in its current form. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?