Feeds

TalkTalk's catch-up telly fib silenced by ad watchdog

'Misled' folk by exaggerating access to Beeb iPlayer, et al services

Internet Security Threat Report 2014

Budget telco TalkTalk has been barked at by the Advertising Standards Authority after the company wrongly suggested that a whole host of TV channels were available via its catch-up service.

Two complainants griped to the watchdog about a telly ad they said had misled them by implying that content on television services was accessible from the likes of ITV Player, 4OD and BBC iPlayer.

The ASA agreed that TalkTalk had exaggerated the extent to which such TV shows were available via the catch-up services it had featured in its ad.

TalkTalk unsuccessfully argued that it had been careful to avoid "making claims about the content available on various services" because the ISP had "limited control over the availability of content in general".

It said:

[W]e noted that the voice-over stated "You can watch Catch-Up TV on your TV" and "YouView also lets you scroll back to shows you've missed from the last seven days …" and that the ad included the logos of BBC iPlayer, ITV Player, 4OD, and Demand 5 and a list of channels, including BBC1, BBC2, ITV, Channel 4, Channel 5 and ITV2, on the service's EPG [electronic programme guide].

We considered that the imagery along with the voice-over suggested that the advertised service included all of the catch up content of the on-demand services referred to. Because this was not the case and some catch up content was excluded from the on-demand services included in the advertiser service, we concluded that the ad was misleading.

The regulator told TalkTalk that the advert must not appear again in its current form. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.