Feeds

SAVE THE EARTH... give all your iThings back to us, begs Apple

Then prints 1.5m+ copies of a paper ad criticising Samsung

Protecting users from Firesheep and other Sidejacking attacks with SSL

Apple's flagship products rarely come in colours other than silver, black and white. But for Earth Day, the fruity firm has decided to coat its entire business in a lurid shade of green.

Cupertino's latest eco-ruse is a recycling scheme that'll allow fanbois to drop off their old iThings and pick up a gift card if the gear is good enough to be resold.

"What the company wants to do is use all our innovation and all of our expertise to make the planet more secure and make the environment better," gushed Lisa Jackson, Apple's vice president of environmental initiatives, to the Associated Press yesterday.

Yet, the news wire's tech newshound tracked down the all-important part of the scheme:

Gift cards won't be handed out for recycled products deemed to have little or no resale value.

Meow, Apple ... today's Metro back-page print ad

To emphasise its green credentials, Apple is running a video campaign voiced by CEO Tim Cook, and also commissioned an attack print advert in the British and US press.

Above an image of a green field packed with solar panels, Apple wrote the words: "There are some ideas we want every company to copy" – a nice little jibe at Samsung, which Apple accuses of ripping off the iPhone.

"When everyone makes the environment a priority, we all benefit," the advert continued. "We'd be more than happy to see every data centre fuelled by 100 per cent renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours."

The advert was published in the Metro and Guardian morning newspapers here in Blighty, at least; the two of which have a combined average daily print distribution of 1,549,000 copies. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.