Feeds

Microsoft's Nadella: SQL Server 2014 means we're all about data

Adds new big data tools in quest for 'ambient intelligence'

Beginner's guide to SSL certificates

Microsoft's new CEO Satya Nadella made his third trip in as many weeks to San Francisco to announce the third piece in the puzzle that's Microsoft's future strategy: it's all going to be about data, he said.

Nadella

It's all about the data

"The era of ambient intelligence has begun, and we are delivering a platform that allows companies of any size to create a data culture and ensure insights reach every individual in every organization," Nadella said.

He introduced SQL Server 2014, an application he said had been "born in the cloud," and one with which companies can analyze data with unprecedented speed and accuracy. The new build of SQL is designed to handle all data in-memory, a shift that would increase processing times by a factor of thirty, Nadella claimed.

He also announced a limited beta of the Microsoft Azure Intelligent Systems Service; a tool for analyzing data from – you guessed it – the Internet of Things. He cited Microsoft's own use of the service to pull in data from over two million sensors on the Redmond campus to manage real estate controls, but said any business could see a benefit.

Big Data also got a mention, in the form of the newly released Analytics Platform System from Microsoft. APS can pull in data from relational warehouses as well as code stored in Hadoop for analysis, and grew from Redmond's SQL Server Parallel Data Warehouse.

Microsoft Office applications provide the interface for all this data, Nadella told the assembled press and customers, and gave Redmond the ability of provide one framework for collection, storage, analysis, and display of data across the enterprise.

Tuesday's announcements tied together the strands of Microsoft's future path, Nadella explained. Last month's Office for the iPad announcement took the application suite to all devices, while the thrust of Build 2014 was linking Azure into all Microsoft's existing portfolio.

Now Redmond is pushing tools for pure data, using both Office and Azure – and Microsoft will be eating its own dog food on this, Nadella said. From now on, Microsoft is going to be all data-driven, all the time, he said.

"This is the most paramount thing inside Microsoft," he said. "It's not going to happen without a data culture, with every engineer looking at usage data, learning from that data, and questioning what new things to test with our products, and move on the improvement cycle that is the life's blood of Microsoft." ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.