Feeds

'China's Apple' heading to Asia and Latin America

Xiaomi boss and former Android man Barra leads the charge towards India, Brazil

Business security measures using SSL

China's smartphone darling Xiaomi has revealed ambitious expansion plans that will see the Beijing-based firm launch across Asia and Latin America.

Xiaomi Global VP and former Googler Hugo Barra told the audience at the China 2.0 forum in Beijing last Friday that the firm would soon be expanding into Malaysia, Indonesia, the Philippines and Thailand.

Most of these south-east Asian markets will be ticked off the list before the firm attempts a major push into India, he said, according to TechInAsia.

Also on the hit list are fast-growing Brazil, Mexico and possibly other Latin American markets.

There was no news on if or when the firm will attempt to crack the UK or US, although Apple co-founder Steve Wozniak reckons it has what it takes.

In January this year he claimed the firm had “excellent products” which are “good enough to break the American market”.

Xiaomi has seen its stock rise meteorically since the company was founded in 2010.

Making a name for itself in China by producing beautifully sleek handsets at budget prices, it has to date done well in Hong Kong, China and Singapore.

Part of Xiaomi's success has come thanks to a near fanatical base of followers who snapped up 150,000 units of its latest flagship handset the Mi-3 in under 10 minutes in China - purchasing through the chat app WeChat.

“Xiaomi is innovating in a way you don’t really see elsewhere. It shows these [Chinese] companies don’t have to be followers,” IDC analyst Melissa Chau told El Reg.

“In terms of its marketing, it really listens to its users and tries to include feedback on features into upgrades.”

CEO Lei Jun claimed earlier this year that the firm could sell as many as 60 million handsets this year.

There are also rumours the firm is set to announced a new handset - the Mi-3S. ®

New hybrid storage solutions

More from The Register

next story
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.