Feeds

US biz spaffed more dosh on internet ads than TV spots in 2013

Tiny billboards on mobile gadgets shifted 110% more dollars, too

Security for virtualized datacentres

Advertisers in the United States have splashed more of their ad budgets all over the web than on the telly for the first time ever, the Interactive Advertising Bureau reported.

Growth of internet advertising revenue to 2013

Read 'em and weep TELEVISION - growth of internet advertising revenue to 2013. Credit: IAB/PwC

Online ad spending in the US hit a record $42.8bn last year, comfortably clearing the $40.1bn spent on traditional TV advertising. The landmark figure was a sizable 17 per cent markup on the-then record piles of money spent on internet ads in 2012, according to the IAB report.

“The news that interactive has outperformed broadcast television should come as no surprise,” said Randall Rothenberg, president and chief of the IAB. “It speaks to the power that digital screens have in reaching and engaging audiences."

Once again, mobile was a fast-growing segment of ad sales, rising to $7.1bn in 2013, a 110 per cent boost on the previous year and the reason it accounted for 17 per cent of all revenues. Ads in search results was also big last year, with sector sales up nine per cent from 2012 to $18.4bn.

“Triple-digit advertising revenue growth from mobile devices contrasted the more tepid eight per cent growth from traditional computer screens," said PricewaterhouseCoopers partner David Silverman. "This is simply a reflection of the change in how and where consumers are viewing their information—on the go."

Retail firms continue to be the big spenders on web ads, buying a fifth of the year's total, while financial services companies bought 13 per cent of the ads and the auto industry ran a close third with 12 per cent. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.