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'Software-defined anything' is NONSENSE. Don't bother pitching it

Be original, and I might just say something nice about you

Bullshit graffiti on side of van in San Francisco

Storagebod I like sales people and marketeers; they are often nice, genuine and good people… mostly.

But I’ve got a new service to offer. If you think that you’ve invented a new product sector, a new market or a new concept, email me and we’ll arrange a call.

If you can convince me that you’ve invented a completely new concept the call is free and I’ll even write a blog on it – but I won’t pimp your product. If I call bullshit, you buy me something off my Amazon wishlist and I won’t laugh at you in public.

And I’ll give you a tip: if your new concept is “[anything]-defined-[anything]”, it’s rubbish. ®

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