Feeds

Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys

Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...

Build a business case: developing custom apps

How would you celebrate the 40th anniversary of Playmobil? Make a block booking, obviously.

Leaving aside the fact that joke probably refers more to their minifig mates, El Reg is delighted to see that the toy is celebrating its 40th anniversary.

Our love of the tiny happy figurines is longstanding and cannot be rationally explained.

So it is with some pleasure that we tell you that during this month in 1974, the world's first Playmobil toys hit shelves around the world.

Known as a "klicky", the first range of figures included knights, native Americans and builders - a combination not seen again until the rise of the Village People a few years afterwards.

They were devised by the German inventor Hans Beck, who convinced the company Brandstätter to start producing them.

Four decades later, the world's Playmobil population is growing faster than humanity. According to the German firm's boffins, 3.2 Playmobil figures are produced every second, whereas just 2.6 babies are born in the same time period.

On its Twitter feed, the British Playmobil team has been attempting to whip up a bit of enthusiasm for the 40th anniversary.

Hopefully it's not toys based on the bizarre diorama seen beneath, which shows a creepy man from the seventies corralling a pack of dogs with a string sausages.

As with every period of mass immigration, the influx of plastic figures has set the world a-chattering. So what sort of people are these Playmobil folk?

Hipsters, apparently. Just replace the word Williamsburg for Shoreditch and you've got a picture-perfect portrait of a young urban Nathan Barley type.

Boost IT visibility and business value

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.