Feeds

Twitter scoops up Brit telly analytics outfit SecondSync

Every second counts

Choosing a cloud hosting partner with confidence

Twitter has bought British company SecondSync as it continues to ramp up its efforts to elbow its way into the lucrative television market by keeping conversations about the box buzzing on the micro-blogging site.

The three-year-old firm specialises in social analytics products. Terms of the acquisition were kept secret.

The outfit, whose co-founders - according to Companies House - include brothers Andy and Ted Littledale, is based in Aardman Animations studio in Bristol and at Google's Techhub base in East London.

SecondSync, which said it was "delighted" with the merger, will now be folded into Twitter's UK operations. It added in a canned statement on its website:

Twitter is the only place that hosts a real-time, public conversation about TV at scale. By joining Twitter, we will be able to help take that experience, in concert with the rest of the TV ecosystem, to the next level - particularly in markets outside the United States. Our current UK product will continue to be available for an interim period.

Kantar Media - a data investment management division of ad giant WPP - plowed cash into SecondSync in August last year when it slurped a minority stake in the company.

SecondSync joins UK-based social media dashboard - Tweetdeck - that Twitter bought for $40m in 2011. ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.