Feeds

UK cops: Keep yer golden doubloons, ad folk. Yon websites belong ta PIRATES

Launch database of 'verified' infringing websites

Top three mobile application threats

British police have launched a who's who of pirating websites in an attempt to stop advertisers from spending money with sites deemed illegal.

The Infringing Website List is hoping to cut copyright-breaking websites off at the knees by stopping their top source of revenue: advertising.

The database will be available to brands and companies that buy ads so they can choose to avoid sites that have been "evidenced and verified" as illegal by the City Of London's Police Intellectual Property Crime Unit (PIPCU).

"If an advert from an established brand appears on an infringing website, not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," PIPCU's head, detective chief inspector Andy Fyfe, said in a canned statement.

"Therefore the list also serves as a safety tool, ensuring the reputation of advertisers and brands are not discredited through association with illegal websites."

The police said that advertising was a key source of funds for websites that infringe on copyright, with a report by rights-holders' group the Digital Citizens Alliance estimating that piracy sites got $227m in advertising cash last year.

The list has been set up in collaboration with copyright holders including the the British Recorded Music Industry (BPI), the Federation Against Copyright Theft (FACT), the International Federation of the Phonographic Industry (IFPI), The Publishers Association, the Internet Advertising Bureau UK (IAB UK), the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA).

To make it onto the list, sites will be "identified by the creative industries" and then verified by PIPCU. The police said that a three month trial of the list led to a 12 per cent reduction in advertising from household brands.

"It is essential we protect our creative industries from people ripping off their content online," said culture minister Ed Vaizey. "Disrupting the money unlawful websites make from advertising could make a real difference to the fight against copyright infringement. It is an excellent example of what can be achieved through industry, Government and law enforcement working together." ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.