Feeds

UK cops: Keep yer golden doubloons, ad folk. Yon websites belong ta PIRATES

Launch database of 'verified' infringing websites

Next gen security for virtualised datacentres

British police have launched a who's who of pirating websites in an attempt to stop advertisers from spending money with sites deemed illegal.

The Infringing Website List is hoping to cut copyright-breaking websites off at the knees by stopping their top source of revenue: advertising.

The database will be available to brands and companies that buy ads so they can choose to avoid sites that have been "evidenced and verified" as illegal by the City Of London's Police Intellectual Property Crime Unit (PIPCU).

"If an advert from an established brand appears on an infringing website, not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," PIPCU's head, detective chief inspector Andy Fyfe, said in a canned statement.

"Therefore the list also serves as a safety tool, ensuring the reputation of advertisers and brands are not discredited through association with illegal websites."

The police said that advertising was a key source of funds for websites that infringe on copyright, with a report by rights-holders' group the Digital Citizens Alliance estimating that piracy sites got $227m in advertising cash last year.

The list has been set up in collaboration with copyright holders including the the British Recorded Music Industry (BPI), the Federation Against Copyright Theft (FACT), the International Federation of the Phonographic Industry (IFPI), The Publishers Association, the Internet Advertising Bureau UK (IAB UK), the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA).

To make it onto the list, sites will be "identified by the creative industries" and then verified by PIPCU. The police said that a three month trial of the list led to a 12 per cent reduction in advertising from household brands.

"It is essential we protect our creative industries from people ripping off their content online," said culture minister Ed Vaizey. "Disrupting the money unlawful websites make from advertising could make a real difference to the fight against copyright infringement. It is an excellent example of what can be achieved through industry, Government and law enforcement working together." ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?