Feeds

UK cops: Keep yer golden doubloons, ad folk. Yon websites belong ta PIRATES

Launch database of 'verified' infringing websites

Internet Security Threat Report 2014

British police have launched a who's who of pirating websites in an attempt to stop advertisers from spending money with sites deemed illegal.

The Infringing Website List is hoping to cut copyright-breaking websites off at the knees by stopping their top source of revenue: advertising.

The database will be available to brands and companies that buy ads so they can choose to avoid sites that have been "evidenced and verified" as illegal by the City Of London's Police Intellectual Property Crime Unit (PIPCU).

"If an advert from an established brand appears on an infringing website, not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," PIPCU's head, detective chief inspector Andy Fyfe, said in a canned statement.

"Therefore the list also serves as a safety tool, ensuring the reputation of advertisers and brands are not discredited through association with illegal websites."

The police said that advertising was a key source of funds for websites that infringe on copyright, with a report by rights-holders' group the Digital Citizens Alliance estimating that piracy sites got $227m in advertising cash last year.

The list has been set up in collaboration with copyright holders including the the British Recorded Music Industry (BPI), the Federation Against Copyright Theft (FACT), the International Federation of the Phonographic Industry (IFPI), The Publishers Association, the Internet Advertising Bureau UK (IAB UK), the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA).

To make it onto the list, sites will be "identified by the creative industries" and then verified by PIPCU. The police said that a three month trial of the list led to a 12 per cent reduction in advertising from household brands.

"It is essential we protect our creative industries from people ripping off their content online," said culture minister Ed Vaizey. "Disrupting the money unlawful websites make from advertising could make a real difference to the fight against copyright infringement. It is an excellent example of what can be achieved through industry, Government and law enforcement working together." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.