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A storage press release FROM the FUTURE

Future-View, CA – March 2018

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Storagebod "Evian Storage – Storage so Pure it’s like a torrent of glacial water - announced today the end of the All-Flash-Array with the announcement of its StupendoStore 20000 based around the HyperboleHype storage device.

"Our research shows that all-flash arrays are slowing down businesses in their move to meet the new business paradigms brought about by computing at the quantum scale. Their architectures simply can’t keep up and storage is yet again the bottle-neck and yet scaling economically also seems to be beyond them.

Customers have found themselves locked into an architecture which promised no more fork-lift upgrades but has delivered technology lock-in and all the agility of a dancing hippo. Forget about fork-lifts, we are talking cranes!

"Fortunately our team’s experience in delivering hybrid arrays at such companies as EMC, HDS, NetApp and other vendors has enabled us to take advantage of the newest technology on the block but also leverage the economies of flash and indeed the huge capacity and scale of magnetic disk.

We know that your data should live in the right place and although we admit that our arrays might not be as fast the Purest arrays…I’m sure we’re not the only ones who prefer their rocket fuel with a little mixer…"

Yes, this is a dig at the all-flash players … but it doesn’t matter how great your technology is today. There will always be something newer and faster round the corner. As a customer, it is worth remembering that the future is always closer than you think: a single depreciation cycle or tech refresh away. The challenge for vendors is delivering a sustainable model and product set.

No single product will meet all your needs… no matter what the vendor tells you. ®

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