Hot, young under-25s: Lonely slab strokers who shun TV
Gen Y don't you switch off the telly, we're on the interwebs
The next generation of millennial kids are a lonely group of slab-fondlers who would rather watch films and movies alone in their bedrooms, it has been claimed.
According to a survey from Deloitte, teens and people in their twenties have ditched the telly and now spend more time watching stuff on their smartphones, computers or fondleslabs.
“The idea that TV is only watched on a TV isn’t true any more,” said Gerald Belson, vice chairman of Deloitte's North American media and entertainment division.
Deloitte's survey says 32 per cent of "trailing millennials" aged between 14 and 24 watch movies or TV shows on their laptop or desktop, while nine per cent use their smartphone, seven per cent use a fondleslab and 44 per cent watch television.
Some 92 per cent of the “matures” group in the survey, being aged above 67, primarily watch programmes or films on the telly, with just six per cent using a laptop.
“Boomers” of between 48 and 66 years old are also big telly fiends, with 88 per cent watching the goggle box.
Belson added: "Consumers are often now able to watch the content they want on the device of their choosing. As an example, they have decoupled the notion that TV shows have to be watched on home TVs. This trend is particularly evident in trailing millennials, who indicated they now spend more time watching television and movie content on non-traditional devices than on TVs."
The "Digital Democracy" survey also found that 37 per cent of Americans are now "digital omnivores" who own a computer, smartphone and fondleslab, a figure which has grown by 42 per cent since previous year.
There has been a 33 per cent increase in tablet ownership and increased take up by women, who now make up 45 per cent of the digital omnivores. ®