Feeds

You TWITS! Facebook exec erects billboards shaming texting drivers

In Soviet San Fran, billboards advertise you – to the cops

Secure remote control for conventional and virtual desktops

A Facebook exec is so sick of drivers texting behind the wheel that he now photographs them and puts the images on billboards to shame them.

"I've been blown away by the number of people texting while in traffic, on the freeway," Brian Singer, manager of communication design at Facebook, told Gizmodo. "For every nose picker, there's 20 texters. Unofficial estimation by me."

The images come from the Texting While in Traffic (TWIT) project, a website Singer set up in February to shame drivers into putting down their phones while barreling along at high speed. Aside from displaying the images on 11 billboards around San Francisco, California, Singer also hopes to recruit others to submit their TWIT pics, and he said that if enough people join in then it may cause freeway texters to think twice.

El Reg would hope that those who participate don’t take their photos while driving themselves, and Singer said all his shots were taken as a passenger. We can also see a few privacy problems in such panopticon vigilantism, but Singer said that he wasn't concerned about people's right to anonymity.

"I don't think people driving on 101 have the expectation of privacy," he said. "I could be wrong, but the police need to be able to see them using phones and breaking the law, so all I'm really doing is taking photos in a public place."

TWIT billboard

Hopefully the billboards won't be too distracting

Texting while driving is certainly illegal. Here in California there's a specific law [PDF] against it, with fines of $20 for the first offense and $50 for each subsequent infraction. That's not much when you consider drivers are taking their eyes off the road while piloting a ton of metal and fuel at 65 mph down the freeway, and it's not rare to see someone doing it on the state's roads.

The cops are cracking down a little, although not to the extent of their East Coast colleagues. In New York, unmarked police SUVs prowl the streets looking to catch drivers in the act – but with mixed results since it is legal to briefly look at the satnav feature on a phone while on the road.

Insurance investigators are also on the case. It's now common practice to request mobile phone logs for crash investigations and if you text "Traffic on Route 880 terrible #FML" seconds before a prang then pointed questions will be asked. ®

Beginner's guide to SSL certificates

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.