Feeds

Ray-Ban to produce Google Glass data-goggs: Cool - or Tool?

It's 106.32 miles to Chicago, we got 33.2l of gas, 11 cigarettes, it's dark - and we're wearing sunglasses

Internet Security Threat Report 2014

Luxottica, the holding company for pricey eyeware brands Ray-Ban, Oakley, Persol and even Burberry, has inked a deal that will see it design stylish versions of Google's “glass” tech specs.

The eyewear company's canned statement says it will work with Google“ on the creation of innovative iconic wearable devices”. To do so the two companies will “establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology.”

And there we were thinking the stuff that goes into technology industry canned statements was dross.

Ray-Ban and Oakley have been singled out as the two brands in Luxottica's stable to get the Glass treatment. Oakley already has form in wearable tech: its “Razrwire” Bluetooth glasses got us all excited back in 2005 and in 2012 the outfit taaked up “smart glasses”.

There's a big “watch this space” caveat on the deal, with Luxottica saying details of products “will be disclosed at a later stage.”

What's in it for Google? It's emission about the deal says “ Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people down the road.”

Those retail channels include Sunglass Hut, Lenscrafters and OPSM, plus others, for a reputed global total of over 7,000 stores.

If Glass lands in all of those stores, plus others Luxottica can address with distribution services, that will mean the tech specs are available in an awful lot of malls around the world and will have a service and repair operation ready to handle the inevitable breakages and accidents.

Perhaps all those stores might also sell Google's Nexus devices to help Glass connect to the internet. If so, Google's vision for Glass looks very far-sighted. ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.