Feeds

The plot to kill Google cloud: We'll rename Windows Azure to MICROSOFT Azure

Yup, that'll do the trick

Secure remote control for conventional and virtual desktops

Microsoft has devised a fresh strategy to distract customers from a raft of tempting offers by rivals – it's changing the name of its cloud computing service Windows Azure.

Windows Azure will be renamed Microsoft Azure tomorrow, a contact confirmed to us today following a scoop by Mary Jo Foley.

The paradigm shift name change is part of a general rebrand by Microsoft to cut the ties between its main products and the old Windows branding – instead it wants everyone to focus on its name. This is part of an overall transformation into a "devices and services" company.

We find ourselves wondering just how effective changing the name of a service can be, considering what Microsoft's rivals are up to.

Tomorrow, for instance, Google is going to make a series of major cloud announcements that will likely see it slash prices and increase the capabilities of its cloud service.

The next day, Amazon will make its own announcements at this year's Amazon Web Services summit.

And the day after that Microsoft's freshly installed chief executive, Satya Nadella will be in San Francisco to give a fluffy, cloudy press conference to Silicon Valley hacks.

Redmond was compelled to do something to distract us from this barrage of announcements, and what better way to slurp a bit of press attention than changing the name of a popular service [That's enough attention - Ed] ®

Internet Security Threat Report 2014

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.