Feeds

The plot to kill Google cloud: We'll rename Windows Azure to MICROSOFT Azure

Yup, that'll do the trick

HP ProLiant Gen8: Integrated lifecycle automation

Microsoft has devised a fresh strategy to distract customers from a raft of tempting offers by rivals – it's changing the name of its cloud computing service Windows Azure.

Windows Azure will be renamed Microsoft Azure tomorrow, a contact confirmed to us today following a scoop by Mary Jo Foley.

The paradigm shift name change is part of a general rebrand by Microsoft to cut the ties between its main products and the old Windows branding – instead it wants everyone to focus on its name. This is part of an overall transformation into a "devices and services" company.

We find ourselves wondering just how effective changing the name of a service can be, considering what Microsoft's rivals are up to.

Tomorrow, for instance, Google is going to make a series of major cloud announcements that will likely see it slash prices and increase the capabilities of its cloud service.

The next day, Amazon will make its own announcements at this year's Amazon Web Services summit.

And the day after that Microsoft's freshly installed chief executive, Satya Nadella will be in San Francisco to give a fluffy, cloudy press conference to Silicon Valley hacks.

Redmond was compelled to do something to distract us from this barrage of announcements, and what better way to slurp a bit of press attention than changing the name of a popular service [That's enough attention - Ed] ®

Eight steps to building an HP BladeSystem

More from The Register

next story
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
Seagate chances ARM with NAS boxes for the SOHO crowd
There's an Atom-powered offering, too
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.