Feeds

Ad-funded mobile carrier goes titsup

UK's OVIVO pulls the plug very suddenly

The Power of One Infographic

OVIVO, a mobile virtual network operator that did not charge for calls, SMS or data, has suddenly closed its doors.

The carrier has pulled down almost all of its site, save for a home page stating “We are very sad to announce that for reasons beyond our control, OVIVO Mobile is closing down on the evening of Wednesday 19th March 2014.”

A form allows acquisition of a PAC code for those who would like to keep their phone numbers.

OVIVO's offers, as visible in the Internet Archive, included the “Freedom0” plan that gave subscribers 300 minutes of voice calls, 300 TXT messages and 500MB of data each month, for no ongoing cost. New subscribers did have to pay £20 for the privilege, £5 of which immediately went in administration fees. The remainder was retained as credit in case subscribers exceeded their monthly allowances.

That keen pricing was made possible by an advertising deal that meant subscribers would “... occasionally be taken to OVIVO Now! – our portal with the latest information about your allowance and our service. You’ll also discover some adverts from our sponsors.” These interruptions were billed as “.... a bit like an advertisement break on the TV, or in a magazine.”

There's no word on just what “reasons beyond our control” caused OVIVO's demise, and few hints to be had thanks to the swift closure of the company's social media presences.

What is known about the company is that it used Vodafone UK's network, but bought access through Cognatel, and last year scooped £440,000 from crowdsourcing site Crowdcube. The company's Crowdcube page says it planned to be acquired in 2015, probably by “Larger Telecommunication Operators as it is easier to for them to acquire than to replicate.”

“It is therefore expected that likely acquirers will be either larger global operators or global M-Commerce brands who are keen to truly enter the mobile space, beyond simple applications on devices.”

The service's sudden shuttering suggests that neat plan has not come about. Investors seem to have sunk over a million pounds into the company since its 2012 founding. There's no word on their prospects for recovery. ®

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Nadella: Apps must run on ALL WINDOWS – on PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP and Microsoft prove it again: Big Business Doesn't Create Jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.