Feeds

Ad-funded mobile carrier goes titsup

UK's OVIVO pulls the plug very suddenly

Top three mobile application threats

OVIVO, a mobile virtual network operator that did not charge for calls, SMS or data, has suddenly closed its doors.

The carrier has pulled down almost all of its site, save for a home page stating “We are very sad to announce that for reasons beyond our control, OVIVO Mobile is closing down on the evening of Wednesday 19th March 2014.”

A form allows acquisition of a PAC code for those who would like to keep their phone numbers.

OVIVO's offers, as visible in the Internet Archive, included the “Freedom0” plan that gave subscribers 300 minutes of voice calls, 300 TXT messages and 500MB of data each month, for no ongoing cost. New subscribers did have to pay £20 for the privilege, £5 of which immediately went in administration fees. The remainder was retained as credit in case subscribers exceeded their monthly allowances.

That keen pricing was made possible by an advertising deal that meant subscribers would “... occasionally be taken to OVIVO Now! – our portal with the latest information about your allowance and our service. You’ll also discover some adverts from our sponsors.” These interruptions were billed as “.... a bit like an advertisement break on the TV, or in a magazine.”

There's no word on just what “reasons beyond our control” caused OVIVO's demise, and few hints to be had thanks to the swift closure of the company's social media presences.

What is known about the company is that it used Vodafone UK's network, but bought access through Cognatel, and last year scooped £440,000 from crowdsourcing site Crowdcube. The company's Crowdcube page says it planned to be acquired in 2015, probably by “Larger Telecommunication Operators as it is easier to for them to acquire than to replicate.”

“It is therefore expected that likely acquirers will be either larger global operators or global M-Commerce brands who are keen to truly enter the mobile space, beyond simple applications on devices.”

The service's sudden shuttering suggests that neat plan has not come about. Investors seem to have sunk over a million pounds into the company since its 2012 founding. There's no word on their prospects for recovery. ®

Application security programs and practises

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.