Feeds

Ad-funded mobile carrier goes titsup

UK's OVIVO pulls the plug very suddenly

Beginner's guide to SSL certificates

OVIVO, a mobile virtual network operator that did not charge for calls, SMS or data, has suddenly closed its doors.

The carrier has pulled down almost all of its site, save for a home page stating “We are very sad to announce that for reasons beyond our control, OVIVO Mobile is closing down on the evening of Wednesday 19th March 2014.”

A form allows acquisition of a PAC code for those who would like to keep their phone numbers.

OVIVO's offers, as visible in the Internet Archive, included the “Freedom0” plan that gave subscribers 300 minutes of voice calls, 300 TXT messages and 500MB of data each month, for no ongoing cost. New subscribers did have to pay £20 for the privilege, £5 of which immediately went in administration fees. The remainder was retained as credit in case subscribers exceeded their monthly allowances.

That keen pricing was made possible by an advertising deal that meant subscribers would “... occasionally be taken to OVIVO Now! – our portal with the latest information about your allowance and our service. You’ll also discover some adverts from our sponsors.” These interruptions were billed as “.... a bit like an advertisement break on the TV, or in a magazine.”

There's no word on just what “reasons beyond our control” caused OVIVO's demise, and few hints to be had thanks to the swift closure of the company's social media presences.

What is known about the company is that it used Vodafone UK's network, but bought access through Cognatel, and last year scooped £440,000 from crowdsourcing site Crowdcube. The company's Crowdcube page says it planned to be acquired in 2015, probably by “Larger Telecommunication Operators as it is easier to for them to acquire than to replicate.”

“It is therefore expected that likely acquirers will be either larger global operators or global M-Commerce brands who are keen to truly enter the mobile space, beyond simple applications on devices.”

The service's sudden shuttering suggests that neat plan has not come about. Investors seem to have sunk over a million pounds into the company since its 2012 founding. There's no word on their prospects for recovery. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.