Feeds

Think drone delivery is hot air? A BREWERY just proved you wrong

All is forgiven, Jeff Bezos

The Power of One Brief: Top reasons to choose HP BladeSystem

When Amazon.com last year floated the idea it might one day deliver goods by drone, plenty of folks thought the launch was really just hot air.

But Minnesota brewery Lakemaid has just proved that Jeff Bezos is indeed a visionary of the highest order by proving the idea with the aerial despatch of twelve bottles of its Frosty Winter Lager.

The video below is short on detail: it reveals nothing about the guidance system or range of the hexacopter depicted. What is impressive is that it hefts the twelve-pack handily.

This looks a lot like a promotion: there's no indication the brewer intends to offer drone delivery as a service.

But as a proof of concept, we'll take it! Every technology platform needs a killer app to propel its success. Delivering some much-needed refreshment is, to Vulture South's eye, a far more compelling proposition than parachuting books into backyards. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.