Feeds

8GB iPhone 5c is real, but no market-maker

Is a $73/£44 discount really going to make a difference?

Boost IT visibility and business value

Apple's stroll towards the bottom of smartphone market has seen it officially, if quietly, release an iPhone 5c with a mere eight gigabytes of storage.

The new model appeared on Apple's Australian online store today priced at $AUD679. The 16GB and 32GB models are $739 and $869 respectively.

It has long been assumed that the 5c is Apple's attempt to win more customers in developing nations, especially India and China. In the latter nation Apple is 8GB 5c selling for RMB 4,088, compared to RMB 4,488 and RMB 5,288 for the 16GB and 32GB models. That's $US660 compared to $US725 and $US854.

By way of comparison, in Australia a Samsung Galaxy S4 can be had for $AUD618 from mainstream retailers. With 16GB of storage and a 1920x1080 display the S4 is handily ahead of the 5c's specs and leaves buyers enough left over cash for a case of imported beer. Another interesting comparison is the Chinese price of the 8GB iPhone 4s: RMB 3, 288. That's $US531 or $US130 cheaper than the 8GB 5c.

Apple's inscrutability means it is pointless asking it about just who it thinks will acquire an 8GB 5c, in the developed world or beyond.

One thing is clear: Apple currently has little or no intention of duking it out at the bottom end of the smartphone market, where $US100 is reportedly the sweet spot for those seeking to connect “the next billion” to the internet. Microsoft and Google are more than willing to go there, as Nokia's newly-minted Android range and Google's generous licence terms for the operating system attest.

Apple may therefore be about to win a few more customers with a cheaper handset. Whether it has a plan for the rest of the planet and the coming decade's wave of first-time phone-buyers remains unclear. ®

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.