Feeds

Google offers up its own flesh to the world's braying cloud hordes

First a partner program, now a 'roadshow'

Beginner's guide to SSL certificates

Google is sending its cloud cultists out into the recesses of the real world to preach the gospel of its technology.

The "Cloud Platform Developer Roadshow" was announced by Google on Tuesday as the search company tried to broaden revenues away from its main advertising offerings.

"In the roadshow, we will be talking about new approaches to computing that enable you to move beyond traditional divisions of PaaS and IaaS," wrote product manager Greg DeMichillie in a blog post. "We will also show how we are creating a developer experience that enables you to work more efficiently as you build, test, and deploy your code."

The roadshow will see Google set up shop in Amsterdam, Stockholm, Helsinki, Paris, Tel Aviv, Manchester, Milan, London, and Berlin during April, and 17 more cities which have not yet been announced.

This follows Google launching a partner program earlier in March to give trusted partners access to the search kingpin's rarest resources: flesh-and-blood Google employees to help out with sales and marketing.

Now, the company is also spinning-up a worldwide set of roadshows to follow a glossy cloud event in San Francisco that will happen on March 25.

Google is expected to announce new features for its cloud at that event as it tightens competition with Amazon and Microsoft. Amazon, by sheer coincidence, is having its own cloud event in San Francisco on the very next day.

At this event Google is going to reveal new features for its cloud services, which so far have lagged behind Amazon and Microsoft in terms of features but have typically beaten them on both price and performance.

This event, paired with the roadshow, is representative of a new strategy at Google to push products that can't merely be given away, and to do that you need one resource that can't be digitized – living people.

Amazon, meanwhile, operates a multitude of summits around the world along with a large event in Las Vegas termed re:invent, and Microsoft helps put on a range of bootcamps around the world. Though the cloud may involve remotely provisioned and managed IT, all the major companies have realized that to get people to part with their cash, you need to send your people out into the world to press some flesh. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Bitcasa bins $10-a-month Infinite storage offer
Firm cites 'low demand' plus 'abusers'
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.