Feeds

John Sculley set to take on Apple in India with budget smartmobes

Cunning plan assumes mobes pricier than Nokia's X-Series will find eager buyers

Security for virtualized datacentres

John Sculley, the former Apple CEO best known as the man who fired Steve Jobs, is making a move in the Indian smartphone market with a new venture which will sell Rs.12,000 ($US197) handsets to the masses.

Inflexionpoint, the global “IT supply chain company” he founded, owns China-based distributor Dragon Technology, which will produce the smartmobes in the Middle Kingdom and import them into the sub-continent, according to Economic Times.

Although a brand name has yet to be decided, the firm is thinking big with the hire of former Micromax head of smartphones and HTC India bod, Ajay Sharma.

“Both of us were exploring opportunities and [Sculley] thought that India is a good market for smartphones," Sharma told the paper. "The name of the brand will be decided next week and the first of the Android smartphones will be launched by mid-April.”

If the reported pricing is correct, the venture is on shaky ground: Mozilla recently revealed a $US25 smartphone and The Reg has beheld low-end Androids for $US30 in other Asian nations. And of course Nokia recently revealed its X-Series phones, all of which undercut the reported price of Sculley's venture.

Cheaper smartphones are is a growing space in India, especially as China’s once rampant smartphone market growth slows.

The Indian smartmobe market as a whole grew almost three times over 2013 to reach 44 million units by the year's end, according to IDC stats.

However, after market leader Samsung, which took 38 per cent of shipments in Q4 2013, the space was dominated by local players Micromax (16 per cent), Karbonn (10 per cent), and Lava (4.7 per cent). Sony managed to edge out the latter in fourth spot with five per cent.

Time will tell whether Sculley can get one over on his old firm, although Apple is also doing its best to improve market share in India.

Reports last month claimed that Cupertino had restarted production of the old iPhone 4, beginning at a more affordable – than the 5C, at least – price point of Rs.20,000 ($327).

In addition, it emerged that the firm is introducing buyback and cashback schemes for the 8GB iPhone 4 which could lower the price even further to around Rs.15,000 (less than $250).

Sculley's 10-year reign at Apple was nothing if not eventful. After being hired by Jobs from Pepsi in 1983, he ousted the Apple co-founder in a boardroom coup a few years later.

Despite being reportedly the highest paid CEO in Silicon Valley, Sculley was criticised by many for strategic blunders that ultimately led to his own demise in 1994.

All at Inflexionpoint will be hoping he's learned from these mistakes and can shake off a reputation as one of the worst CEOs of all time. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
Turn OFF your phone or WE'LL ALL DI... live? Europe OKs mobes, tabs non-stop on flights
Airlines given green light to allow gate-to-gate jibber-jabber
Be your own Big Brother: Keeping an eye on Mum and Dad
All watched over by machines of loving grace
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.