Feeds

The land of Milk and Sammy: Free music app touted by Samsung

Ad-free streaming service to milk massive mobile market

The essential guide to IT transformation

Seeking to capitalize on its dominance of the Android smartphone market, Samsung has launched a free online streaming music service in the US that's only available to owners of its Galaxy-branded mobes.

Just why the service is called Milk Music is hard to fathom. But it's powered by Pandora competitor Slacker Radio, it has 13 million songs in its library, and it offers more than 200 channels of music curated by "top DJs and industry pros," all delivered free of charge to Samsung customers.

There's even a "Spotlight" feature that promises selections "handpicked by music tastemakers and influencers."

"Milk Music introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences," Gregory Lee, Samsung's North America president, said in a canned statement.

This isn't the first time that Samsung has used music as a lure for its Android phones. In 2013, the chaebol bought a million copies of Jay-Z's Magna Carta Holy Grail to give away for free via an exclusive app, making the album an instant chart-topper despite receiving mixed reviews from critics.

Screenshot of Samsung Milk Music app for Android

Turn the dial, pick your station – in the US only

For now, the South Korean firm is similarly advertising its streaming radio service as being ad-free, although the tiny type below the asterisk on its website advises us that this is only "for a limited time."

The Milk app, which is downloadable from the Google Play store beginning on Friday, uses a unique "dial" interface that lets users browse music channels by genre, and it syncs with a Samsung account so that users' preferences and listening history can be shared across multiple devices.

According to Samsung's press release, the app is officially compatible with the Galaxy S4, Galaxy SIII, Galaxy Note 3, and Galaxy Note II handsets – and it will be available on the Galaxy S5 in April – but your Reg hack was also able to install it on an older Galaxy Nexus mobe, so as they say, your mileage may vary. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?