Feeds

Can you smell bacon? Yes! And it's coming from your iPhone!

US meatmeisters proffer porcine peripheral

The Essential Guide to IT Transformation

US processed meat concern Oscar Mayer has brought the world a dongle that imparts the scent of bacon to the iPhone.

The promotional gewgaw has a companion app that includes an alarm clock that controls the porcine dongle. At the time you wish to rise from your slumbers, the app sets the dongle to work so your first sensory experience of the new day is the odour of bacon.

The whole thing is a promotion, of course, but the legalese (PDF) says the value of each dongle is $US40 and that there's a prize pool of $188,000, or 4,700 dongles.

If you fancy one, the wakeupandsmellthebacon.com is the place to enter the requisite competition. Either that or wait a week and hit an online tat bazaar where they'll doubtless start to sell for ridiculous sums.

Oscar Mayer's Bacon Odour Dongle

Nobody tell Morrissey about this bacon odour dongle, okay?

Incredibly, the promotion may not be the most bizarre mobile marketing dreamed up by adland this week. This extended ad for LG's curved Flex mobile phone includes the image below.

Still from an LG Flex ad

We told you mobes could give you hairy palms

Yes, that is a beard and an a mouth embedded in a chap's hand, apparently to illustrate that the Flex's curves make it more “human” than other devices.

If only they'd made it more porcine Oscar Mayer might have given away actual bacon. ®

Boost IT visibility and business value

More from The Register

next story
Thirteen Astonishing True Facts You Never Knew About SCREWS
Threaderick the Great! And YES, we asked the Arapaho
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Too rich for an iPhone 6? How about a gold-plated Brikk?
Not lobbed at your head, silly – a bling phone
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.