Feeds

Women! You too can be 'cool' and 'fun' if you work in tech!

EU tries another eye-rollingly naff campaign to get women into ICT jobs

Secure remote control for conventional and virtual desktops

Hey ladies! Did you know it's cool to work in tech? EU commish Neelie Kroes is here to tell you all about it, after a study claimed that the lack of women in ICT roles was costing the European Union billions of euros.

Happy woman at a computer

HURRAY! Now that I work in IT, I'm so fun and cool and in the future!

(I really must plug this monitor into something)

Kroes was kicking off a campaign to try to attract women into the technology sector off the back of a European Commission study that showed that women only make up 30 per cent of the continent's ICT workforce.

In comments that manage to be patronising and sexist to both men and women (quite the feat), Steelie Neelie invited women in tech to share their stories to inspire other females into the sector.

"Tech is too important to be left to men alone!" she crowed. "Every week I meet more and more inspiring women in tech.

“ICT is no longer for the geeky few – it is cool, and it is the future! Only nine per cent of app developers are women? Come on! Give coding a try, see how fun it can be!"

Any women out there who already have a "fun" and "cool" job in tech and want to share their stories about life in the digital sector have been invited to post videos to the "Every Girl Digital" Facebook page. If you're a man, you can share your story too, but you'll need to be inspiring the females while you do it.

The campaign, which coincides with International Women's Day on Saturday, was launched after the study found that the best way to get more women into tech jobs was to give them visible role models to aspire to.

The study reckons that if women held digital jobs as frequently as men, EU GDP would be boosted by around €9bn a year. At the same time, Europe is facing a shortage of ICT workers, with more than 400,000 vacancies in the sector last month. The EU expects that figure to rise to more than 900,000 by next year. ®

The essential guide to IT transformation

More from The Register

next story
Hello, police, El Reg here. Are we a bunch of terrorists now?
Do Brits risk arrest for watching beheading video nasty? We asked the fuzz
Snowden on NSA's MonsterMind TERROR: It may trigger cyberwar
Plus: Syria's internet going down? That was a US cock-up
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Felony charges? Harsh! Alleged Anon hackers plead guilty to misdemeanours
US judge questions harsh sentence sought by prosecutors
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
EU justice chief blasts Google on 'right to be forgotten'
Don't pretend it's a freedom of speech issue – interim commish
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
This'll end well: US govt says car-to-car jibber-jabber will SAVE lives
Department of Transportation starts cogs turning for another wireless comms standard
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.