Feeds

Not so shiny shiny: MWC in a post-affluent iPhone world

Speak your brains, 7 March @ 2pm GMT

  • alert
  • submit to reddit

Using blade systems to cut costs and sharpen efficiencies

Live Chat The dynamic of the mobile phone market since about 2007 been shaped by Apple’s iPhone.

Before the Jesus phone, the trend was ever tinier, ever shinier. Since then, it's been big screens, app stores and pricey handsets targeting relatively affluent markets.

This year’s Mobile World Congress (MWC) saw a shift in that six-year dynamic as newbies tried to either out-flank Apple or join the winning Android team.

Nokia, which made a strategic commitment to Windows Phone back in 2011 and was just recently scooped up by Microsoft, announced plans for new Android mobes.

Mozilla and Ubuntu tied up deals with largely unheard-of mobile handset manufacturers, with Mozilla working on a $25 smartphone initiative.

Aspirational is no longer hip as phone and software makers try to grow market share in a more price-conscious demographic with a feature phone still glued to its ear.

What do you think?

Join The Reg's MWC floor-walkers Andrew Orlowski and Simon Rockman for a Live Chat on 7 March on the big news and trends from this year's event. Also on the table: how software-defined networking and mobile device management.

The Live Chat will kick off at 2pm GMT but we'll be opening 15 minutes early to line up your questions and comments. You can register in the window below.

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.