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Not so shiny shiny: MWC in a post-affluent iPhone world

Speak your brains, 7 March @ 2pm GMT

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The Power of One Infographic

Live Chat The dynamic of the mobile phone market since about 2007 been shaped by Apple’s iPhone.

Before the Jesus phone, the trend was ever tinier, ever shinier. Since then, it's been big screens, app stores and pricey handsets targeting relatively affluent markets.

This year’s Mobile World Congress (MWC) saw a shift in that six-year dynamic as newbies tried to either out-flank Apple or join the winning Android team.

Nokia, which made a strategic commitment to Windows Phone back in 2011 and was just recently scooped up by Microsoft, announced plans for new Android mobes.

Mozilla and Ubuntu tied up deals with largely unheard-of mobile handset manufacturers, with Mozilla working on a $25 smartphone initiative.

Aspirational is no longer hip as phone and software makers try to grow market share in a more price-conscious demographic with a feature phone still glued to its ear.

What do you think?

Join The Reg's MWC floor-walkers Andrew Orlowski and Simon Rockman for a Live Chat on 7 March on the big news and trends from this year's event. Also on the table: how software-defined networking and mobile device management.

The Live Chat will kick off at 2pm GMT but we'll be opening 15 minutes early to line up your questions and comments. You can register in the window below.

The Power of One Infographic

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