Feeds

Google offers up its own Googlers in cloud channel chumship trawl

Go on, stroke his hair - he's YOURS now

Beginner's guide to SSL certificates

Google has expanded its cloud reseller program as the web giant tries to enlist the channel to help it diversify its business away from search.

The updates to the Google Cloud Platform Partner Program were announced by the company on Thursday and sees it split its partners into three tiers: Registered Company, Authorized Partner, and Premier Partner.

The kicker is that Premier Partners can get access to the rarest resource at Google: flesh-and-blood homo sapiens who will help the partner with sales, marketing, and technical support.

"These tiers are the first steps of many to further develop our partner community so we can provide the best possible experiences for everyone out there while working hand in hand with those companies that make it possible," the company wrote in a blog post announcing the expanded program.

Google launched its partner program back in July 2012, and since then has been pushing out new cloud services and cutting prices as it tries to build a business that competes with Amazon Web Services and Windows Azure.

One of the greatest problems Google's cloud has faced is a perception that the company may just drop its public cloud ambitions at some point and move on to other projects, as it has done in the past with popular services like Google Reader and paid-for schemes like Google Answers.

Google has always protested this, and by lassoing partners together and herding the more successful ones onto the Google farm, the company is able to drum up more business for its products and instill confidence in users and the channel.

As any scholar of religions knows, you need people out there beating the drum and talking up your ideology to get seriously big, and so Google's channel ambitions are likely critical to the future success of its public cloud service.

Organizations with some Google cloud customers can sign up for the Registered Company role for free, but if they want to get the glamour of some Google marketing and training they'll need to be doing over $12,000 in Google-related revenue to become an Authorized Partner, and if they want to co-sell services with Google then there'll need to be doing over $120,000 a year.

As before, partners fall into two categories: Services Partners and Technology Partners. These, roughly speaking, are companies that either resell Google's technology, or who build and sell standalone services that use Google in the backend.

Another less frequently noted aspect of partner programs is that it's a two-way street in terms of information sharing: partners will get confidential information from Google about upcoming projects, but Google will also gain a valuable source of information about what customers are asking for, and what they are complaining about to the channel. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.