Feeds

MEEELLIONS of unloved iPhone 5Cs gather dust in warehouses – report

Unsold Apple mobes pile up despite assembly line pause

Internet Security Threat Report 2014

Apple may be sitting on as many as three million unsold units of its little-loved iPhone 5c, according to reports from the Taiwanese electronics manufacturing industry.

The supply-chain sleuths at DigiTimes claim that around one million units of Cupertino's plasticky handset are sitting on telecom carriers' and distributors' shelves, while another two million are warehoused at the manufacturer, Pegatron Technology.

Demand for the iPhone 5c has not been as strong as the demand for its blinged-out brother, the iPhone 5s – or, for that matter, the older-generation iPhone 4s.

DigiTimes' sources pin most of the blame for that on the iPhone 5c's higher-than-expected price. When the plastic-shelled device was first announced, many analysts assumed it would be a bargain-basement mobe for developing markets. In fact, the cheapest iPhone 5c retails in the US for $549 without subsidies, which is hardly competitive with the glut of cheap Android phones.

Apple CEO Tim Cook has defended the high price tags of fruity mobes, saying Cupertino is "not in the junk business" and that it "never had an objective to sell a low-cost phone." Still, Apple reportedly reduced production of the iPhone 5c in advance of the 2013 holiday season and Foxconn quit building them altogether, suggesting that sales have been even worse than previously thought.

Meanwhile, Cupertino is said to be stepping up its efforts to address emerging markets such as Brazil, India, and Indonesia. But it's reportedly doing so by resuming production of the iPhone 4 at a lower price point, not trying to push the comparatively expensive iPhone 5c.

The fruity firm has also been on a hiring spree in Asia, according to The Wall Street Journal, which claims Apple has been snapping up engineers and supply-chain managers with the goal of accelerating its product development and bringing more devices to market, faster.

None of that sounds like it will do much to reduce Apple's existing inventory of the iPhone 5c, but it could help in one sense. If one of those forthcoming products is the much-rumored iPhone 6, it could finally give Cupertino an incentive to discount its older kit.

Given how unimpressed fanbois have generally been with the 5c, however, it's not presently clear whether Apple will be able to move them in large numbers at any price. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.