Feeds

Oscars backer Samsung can't catch a break: Host Ellen snaps stars on iOS

That mega-selfie tweeted from Galaxy S5, but rival Apple sneaked in backstage

Choosing a cloud hosting partner with confidence

High fives all round, no doubt, at Oscars sponsor Samsung after the awards-night host Ellen Degeneres repeatedly mentioned the chaebol on stage and used a Galaxy S5 during the show to tweet the world's most popular selfie.

But The Reg wonders how the South Korean electronics giant reacted when it realized the comedian was reportedly tweeting away on a trusty iPhone backstage – an area Samsung also sponsored, according to Ad Age.

As chronicled by the Marketing Land blog, during the show on Sunday night Degeneres' Twitter feed featured a mix of messages and photos sent from Android – and a device running Apple's iOS, Samsung's Android arch rival.

Of course, there's no suggestion Degeneres was contractually required to only use Samsung hardware on the night. But the Galaxy phone maker ponied up no small sum of money to ensure it had a major presence at this year's Academy Awards in the US.

It has to be a bit of a thumb in the eye of Samsung, which went all out to get its brand featured prominently at the glitzy Hollywood lovein. And when all eyes were on Degeneres following the superstar "selfie" that briefly crashed Twitter, her tweet feed gave free publicity to the company's smartphone enemy number one – Apple.

It's no secret that Apple and Samsung have something less than a cordial relationship; Apple co-founder Steve Jobs famously declared "thermonuclear war" against Android, which powers Sammy's handheld gear. Apple has pushed for outright bans on the sale of some Samsung products, and last year the Cupertino goliath was awarded $639m in patent-infringement damages from the Galaxy maker. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.