Feeds

Oscars backer Samsung can't catch a break: Host Ellen snaps stars on iOS

That mega-selfie tweeted from Galaxy S5, but rival Apple sneaked in backstage

5 things you didn’t know about cloud backup

High fives all round, no doubt, at Oscars sponsor Samsung after the awards-night host Ellen Degeneres repeatedly mentioned the chaebol on stage and used a Galaxy S5 during the show to tweet the world's most popular selfie.

But The Reg wonders how the South Korean electronics giant reacted when it realized the comedian was reportedly tweeting away on a trusty iPhone backstage – an area Samsung also sponsored, according to Ad Age.

As chronicled by the Marketing Land blog, during the show on Sunday night Degeneres' Twitter feed featured a mix of messages and photos sent from Android – and a device running Apple's iOS, Samsung's Android arch rival.

Of course, there's no suggestion Degeneres was contractually required to only use Samsung hardware on the night. But the Galaxy phone maker ponied up no small sum of money to ensure it had a major presence at this year's Academy Awards in the US.

It has to be a bit of a thumb in the eye of Samsung, which went all out to get its brand featured prominently at the glitzy Hollywood lovein. And when all eyes were on Degeneres following the superstar "selfie" that briefly crashed Twitter, her tweet feed gave free publicity to the company's smartphone enemy number one – Apple.

It's no secret that Apple and Samsung have something less than a cordial relationship; Apple co-founder Steve Jobs famously declared "thermonuclear war" against Android, which powers Sammy's handheld gear. Apple has pushed for outright bans on the sale of some Samsung products, and last year the Cupertino goliath was awarded $639m in patent-infringement damages from the Galaxy maker. ®

5 things you didn’t know about cloud backup

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?