Feeds

Oscars backer Samsung can't catch a break: Host Ellen snaps stars on iOS

That mega-selfie tweeted from Galaxy S5, but rival Apple sneaked in backstage

Boost IT visibility and business value

High fives all round, no doubt, at Oscars sponsor Samsung after the awards-night host Ellen Degeneres repeatedly mentioned the chaebol on stage and used a Galaxy S5 during the show to tweet the world's most popular selfie.

But The Reg wonders how the South Korean electronics giant reacted when it realized the comedian was reportedly tweeting away on a trusty iPhone backstage – an area Samsung also sponsored, according to Ad Age.

As chronicled by the Marketing Land blog, during the show on Sunday night Degeneres' Twitter feed featured a mix of messages and photos sent from Android – and a device running Apple's iOS, Samsung's Android arch rival.

Of course, there's no suggestion Degeneres was contractually required to only use Samsung hardware on the night. But the Galaxy phone maker ponied up no small sum of money to ensure it had a major presence at this year's Academy Awards in the US.

It has to be a bit of a thumb in the eye of Samsung, which went all out to get its brand featured prominently at the glitzy Hollywood lovein. And when all eyes were on Degeneres following the superstar "selfie" that briefly crashed Twitter, her tweet feed gave free publicity to the company's smartphone enemy number one – Apple.

It's no secret that Apple and Samsung have something less than a cordial relationship; Apple co-founder Steve Jobs famously declared "thermonuclear war" against Android, which powers Sammy's handheld gear. Apple has pushed for outright bans on the sale of some Samsung products, and last year the Cupertino goliath was awarded $639m in patent-infringement damages from the Galaxy maker. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.