Feeds

Chinese government builds its own 'ChinaSo' search engine

Merger of failures will struggle to beat even Google's tiny middle kingdom market share

Build a business case: developing custom apps

The Chinese government is having another pop at the local search market after merging two previous failures into a new service, dubbed ChinaSo.

The search engine has risen from the ashes of Jike, launched three years ago by Communist Party mouthpiece the People’s Daily, and Panguso, which was launched by Xinhua in the same year, according to QQ.com (via Global Times).

It’s thought that People’s Daily deputy editor-in-chief, Ma Li, will serve as president while Xinhua VP Zhou Xisheng will take control as CEO of ChinaSo.

Users of Jike and Panguso will now be redirected to a beta version of the site which is already live and, with multi-coloured logo lettering, bears more than a passing resemblance to Google.

Users can search images, videos, maps, news, finance and other categories, with future services potentially including social, shopping, food and even one called "military".

The new entrant's chances of making a dent in the Chinese search market look slim, as data from market-watcher CNZZ revealed its very much a three horse race between long-time leader Baidu (60 per cent), up-and-coming security, browser and portal biz Qihoo 360 (25 per cent) and Sogou (13 per cent).

The chasing pack far behind is led by Google (1.7 per cent), but it’s difficult to see how ChinaSo can succeed where the Jike and Panguso brands singularly failed to get much recognition.

As El Reg mentioned back in 2012, Jike never really managed to carve out a unique differentiator for itself, despite having former ping pong world champion Deng Yaping as its CEO.

That said, however, it could still manage to edge out Google in the Middle Kingdom, given the Chocolate Factory's performance over the past few years. ®

Boost IT visibility and business value

More from The Register

next story
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Don't even THINK about copyright violation, says Indian state
Pre-emptive arrest for pirates in Karnataka
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?