Feeds

50,000 women knocked up by big data, wearable tech, crowds and cloud

There's an app for predicting ovulation, but thankfully not yet an app for … ahem … that

The essential guide to IT transformation

Big Data, cloud, wearable computing and crowdsourcing boosters now have very, very tangible evidence of the technologies' power: 50,000 new humans.

So claims an outfit called Ovuline, which offers an iOS and Android app dubbed Ovia Fertility that asks users to input details about their health and menstrual cycle, and can even slurp data from wearable fitness-tracking devices, the better to predict when women will ovulate.

The app gathers data from all users, uploads it to its servers, crunches it big-data style and applies a “fertility algorithm” that uses 40 million data points contributed by 250,000 users to predict when a woman will become optimally fertile.

With that prediction in hand it's over to you, dear reader, for some horizontal folk dancing in order, because thankfully there's not yet an app for that.

Things are going so well the company today blogged that 50,000 women have become pregnant with its help. They've done so, the company says, three times faster than those who use other methods.

Ovuline says its service was created with help from Harvard boffins and puts “real science” in the hands of those who wish to conceive. 50,000 pregnancies is evidence they're on to something, not least a healthy, big bouncing case study for those who enthuse about the cloud/mobile/social age changing everything. ®

Build a business case: developing custom apps

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.