Feeds

50,000 women knocked up by big data, wearable tech, crowds and cloud

There's an app for predicting ovulation, but thankfully not yet an app for … ahem … that

Eight steps to building an HP BladeSystem

Big Data, cloud, wearable computing and crowdsourcing boosters now have very, very tangible evidence of the technologies' power: 50,000 new humans.

So claims an outfit called Ovuline, which offers an iOS and Android app dubbed Ovia Fertility that asks users to input details about their health and menstrual cycle, and can even slurp data from wearable fitness-tracking devices, the better to predict when women will ovulate.

The app gathers data from all users, uploads it to its servers, crunches it big-data style and applies a “fertility algorithm” that uses 40 million data points contributed by 250,000 users to predict when a woman will become optimally fertile.

With that prediction in hand it's over to you, dear reader, for some horizontal folk dancing in order, because thankfully there's not yet an app for that.

Things are going so well the company today blogged that 50,000 women have become pregnant with its help. They've done so, the company says, three times faster than those who use other methods.

Ovuline says its service was created with help from Harvard boffins and puts “real science” in the hands of those who wish to conceive. 50,000 pregnancies is evidence they're on to something, not least a healthy, big bouncing case study for those who enthuse about the cloud/mobile/social age changing everything. ®

Boost IT visibility and business value

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.