Feeds

Candy Crush King stops trying to trademark CANDY in the US

We'll settle with CANDY CRUSHER, says cowed gamehaus

Intelligent flash storage arrays

Games developer King has abandoned its attempt to get the word CANDY trademarked in the US, to go with its matching European trademark.

The company said that after being awarded the trademark for CANDY CRUSHER, it no longer felt the need to pursue a trademark on the word CANDY.

“King has withdrawn its trademark application for CANDY in the US, which we applied for in February 2013 before we acquired the early rights to CANDY CRUSHER," the firm said in a statement.

"Each market that King operates in is different with regard to IP. We feel that having the rights to CANDY CRUSHER is the best option for protecting Candy Crush in the US market. This does not affect our EU trademark for CANDY and we continue to take all appropriate steps to protect our IP.”

The gaming app firm has run into difficulties with its rather broad trademarking policy, with independent app developers launching a game jam to protest against King's assertion of their CANDY and SAGA trademarks on smaller game-makers.

The game jam, where developers were invited to bombard app stores with games containing the words candy, saga, crush, etc, was launched after King pulled a week-old game from the Apple store made by programmer Benny Hsu. After Hsu told the story of the takedown on Reddit, he got a lot of publicity, forcing King to defend its IP policy.

The less-than-favourable press comes at a bad time for King, as it's currently planning a $500m IPO on the New York Stock Exchange. ®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.