Feeds

Candy Crush King stops trying to trademark CANDY in the US

We'll settle with CANDY CRUSHER, says cowed gamehaus

Build a business case: developing custom apps

Games developer King has abandoned its attempt to get the word CANDY trademarked in the US, to go with its matching European trademark.

The company said that after being awarded the trademark for CANDY CRUSHER, it no longer felt the need to pursue a trademark on the word CANDY.

“King has withdrawn its trademark application for CANDY in the US, which we applied for in February 2013 before we acquired the early rights to CANDY CRUSHER," the firm said in a statement.

"Each market that King operates in is different with regard to IP. We feel that having the rights to CANDY CRUSHER is the best option for protecting Candy Crush in the US market. This does not affect our EU trademark for CANDY and we continue to take all appropriate steps to protect our IP.”

The gaming app firm has run into difficulties with its rather broad trademarking policy, with independent app developers launching a game jam to protest against King's assertion of their CANDY and SAGA trademarks on smaller game-makers.

The game jam, where developers were invited to bombard app stores with games containing the words candy, saga, crush, etc, was launched after King pulled a week-old game from the Apple store made by programmer Benny Hsu. After Hsu told the story of the takedown on Reddit, he got a lot of publicity, forcing King to defend its IP policy.

The less-than-favourable press comes at a bad time for King, as it's currently planning a $500m IPO on the New York Stock Exchange. ®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?