Feeds

Candy Crush King stops trying to trademark CANDY in the US

We'll settle with CANDY CRUSHER, says cowed gamehaus

SANS - Survey on application security programs

Games developer King has abandoned its attempt to get the word CANDY trademarked in the US, to go with its matching European trademark.

The company said that after being awarded the trademark for CANDY CRUSHER, it no longer felt the need to pursue a trademark on the word CANDY.

“King has withdrawn its trademark application for CANDY in the US, which we applied for in February 2013 before we acquired the early rights to CANDY CRUSHER," the firm said in a statement.

"Each market that King operates in is different with regard to IP. We feel that having the rights to CANDY CRUSHER is the best option for protecting Candy Crush in the US market. This does not affect our EU trademark for CANDY and we continue to take all appropriate steps to protect our IP.”

The gaming app firm has run into difficulties with its rather broad trademarking policy, with independent app developers launching a game jam to protest against King's assertion of their CANDY and SAGA trademarks on smaller game-makers.

The game jam, where developers were invited to bombard app stores with games containing the words candy, saga, crush, etc, was launched after King pulled a week-old game from the Apple store made by programmer Benny Hsu. After Hsu told the story of the takedown on Reddit, he got a lot of publicity, forcing King to defend its IP policy.

The less-than-favourable press comes at a bad time for King, as it's currently planning a $500m IPO on the New York Stock Exchange. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.