Feeds

LG offers BRAIN-SAVING CANCER-BL... er 'good luck charms'

Quick, block those evil waves ... before they make your phone work

Secure remote control for conventional and virtual desktops

MWC 2014 What LG would like us to be writing about is its Knock Code – a system which takes the idea of drawing a shape to unlock a phone and replaces it with a Simon-style pattern of taps. That might have been the case if LG hadn’t chosen to promote the technology by handing out a, ahem, "radiation shield".

This will "protect" you, but not from marketing bollocks

This will "protect" you, but not from marketing bollocks

The gold sticker is labelled a with the term “Product Effects”... It reads:

Using an electromagnetic wave absorbent [sic] technique, this product absorbs the electromagnetic waves from Smart Phone [sic] and other electronic devices, and prevents your harmful electromagnetic waves that cause health problems, such as endocrine malfunctioning, reproductive malfunctioning, cataract [sic] and brain tumour.

Ignoring the interesting use of English and that this is akin to the vegetarian society handing out promotional bacon sandwiches, the idea that – even due to the misguided ideas of a publicity firm – a respectable mobile tech company would endorse a product where the science is so thoroughly discredited gives us pause.

There has been good and detailed study of possible effects of mobile phone radiation and all the studies have turned up a response along the lines of “we can’t find anything”.

And all this leaves aside the simple science that if the gew-gaw did indeed, er, "absorb" the electromagnetic waves – then the phone you’ve so carefully "cleaned" and to which you'd attached the well "rubbed" sticker would stop working.

LG's Ken Hong admits that it was a mistake to bring the stickers – which are apparently given away in shops in South Korea – to the show, but attributes this to cultural differences. He says that they are seen as good luck charms, that people regard them as we would a four-leafed clover and don't really think they do anything.

Hong also says the translation of the blurb makes it appear to be far more serious and scientific-sounding than it actually is, arguing that it wouldn't be anything quite as intimidating in the native Korean.

Following my intervention, LG are now no longer giving them out at Mobile World Congress which I suppose makes mine a little bit of a collector's item. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
Ancient pager tech SMS: It works, it's fab, but wow, get a load of that incoming SPAM
Networks' main issue: they don't know how it works, says expert
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.