Feeds

LG offers BRAIN-SAVING CANCER-BL... er 'good luck charms'

Quick, block those evil waves ... before they make your phone work

Boost IT visibility and business value

MWC 2014 What LG would like us to be writing about is its Knock Code – a system which takes the idea of drawing a shape to unlock a phone and replaces it with a Simon-style pattern of taps. That might have been the case if LG hadn’t chosen to promote the technology by handing out a, ahem, "radiation shield".

This will "protect" you, but not from marketing bollocks

This will "protect" you, but not from marketing bollocks

The gold sticker is labelled a with the term “Product Effects”... It reads:

Using an electromagnetic wave absorbent [sic] technique, this product absorbs the electromagnetic waves from Smart Phone [sic] and other electronic devices, and prevents your harmful electromagnetic waves that cause health problems, such as endocrine malfunctioning, reproductive malfunctioning, cataract [sic] and brain tumour.

Ignoring the interesting use of English and that this is akin to the vegetarian society handing out promotional bacon sandwiches, the idea that – even due to the misguided ideas of a publicity firm – a respectable mobile tech company would endorse a product where the science is so thoroughly discredited gives us pause.

There has been good and detailed study of possible effects of mobile phone radiation and all the studies have turned up a response along the lines of “we can’t find anything”.

And all this leaves aside the simple science that if the gew-gaw did indeed, er, "absorb" the electromagnetic waves – then the phone you’ve so carefully "cleaned" and to which you'd attached the well "rubbed" sticker would stop working.

LG's Ken Hong admits that it was a mistake to bring the stickers – which are apparently given away in shops in South Korea – to the show, but attributes this to cultural differences. He says that they are seen as good luck charms, that people regard them as we would a four-leafed clover and don't really think they do anything.

Hong also says the translation of the blurb makes it appear to be far more serious and scientific-sounding than it actually is, arguing that it wouldn't be anything quite as intimidating in the native Korean.

Following my intervention, LG are now no longer giving them out at Mobile World Congress which I suppose makes mine a little bit of a collector's item. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.