Feeds

Google nets Spider.io to thwart fraudsters

Click-fraud specialist heads to Mountain View

Choosing a cloud hosting partner with confidence

Google is looking to boost the security and fraud prevention arms in its advertising business with the acquisition of London's Spider.io.

The company announced on Friday that it had agreed to terms on a deal to integrate the fraud-detection specialist into its advertising services. The company will seek to help Google spot fraud on its advertising network.

Terms of the deal were not disclosed.

"Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts," Google vice president of display advertising Neal Mohan said in announcing the acquisition.

"Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media," Mohan said, "and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results."

Billing itself as an "anti malware company for online advertisers," Spider.io specialises in security and analysis tools which aim to help keep advertisers from falling victim to click fraud and other scams that use automated tools to inflate traffic and jack up advertising rates.

The company has played key roles in helping to spot and take down malware networks that were being used to power advertising fraud operations. ®

Internet Security Threat Report 2014

More from The Register

next story
FYI: OS X Yosemite's Spotlight tells Apple EVERYTHING you're looking for
It's on by default – didn't you read the small print?
Russian hackers exploit 'Sandworm' bug 'to spy on NATO, EU PCs'
Fix imminent from Microsoft for Vista, Server 2008, other stuff
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Microsoft pulls another dodgy patch
Redmond makes a hash of hashing add-on
'LulzSec leader Aush0k' found to be naughty boy not worthy of jail
15 months home detention leaves egg on feds' faces as they grab for more power
China is ALREADY spying on Apple iCloud users, claims watchdog
Attack harvests users' info at iPhone 6 launch
Carders punch holes through Staples
Investigation launched into East Coast stores
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.