Feeds

Google nets Spider.io to thwart fraudsters

Click-fraud specialist heads to Mountain View

The Essential Guide to IT Transformation

Google is looking to boost the security and fraud prevention arms in its advertising business with the acquisition of London's Spider.io.

The company announced on Friday that it had agreed to terms on a deal to integrate the fraud-detection specialist into its advertising services. The company will seek to help Google spot fraud on its advertising network.

Terms of the deal were not disclosed.

"Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts," Google vice president of display advertising Neal Mohan said in announcing the acquisition.

"Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media," Mohan said, "and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results."

Billing itself as an "anti malware company for online advertisers," Spider.io specialises in security and analysis tools which aim to help keep advertisers from falling victim to click fraud and other scams that use automated tools to inflate traffic and jack up advertising rates.

The company has played key roles in helping to spot and take down malware networks that were being used to power advertising fraud operations. ®

Build a business case: developing custom apps

More from The Register

next story
14 antivirus apps found to have security problems
Vendors just don't care, says researcher, after finding basic boo-boos in security software
'Things' on the Internet-of-things have 25 vulnerabilities apiece
Leaking sprinklers, overheated thermostats and picked locks all online
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Only '3% of web servers in top corps' fully fixed after Heartbleed snafu
Just slapping a patched OpenSSL on a machine ain't going to cut it, we're told
How long is too long to wait for a security fix?
Synology finally patches OpenSSL bugs in Trevor's NAS
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Israel's Iron Dome missile tech stolen by Chinese hackers
Corporate raiders Comment Crew fingered for attacks
Tor attack nodes RIPPED MASKS off users for 6 MONTHS
Traffic confirmation attack bared users' privates - but to whom?
Roll out the welcome mat to hackers and crackers
Security chap pens guide to bug bounty programs that won't fail like Yahoo!'s
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.