Feeds

Google nets Spider.io to thwart fraudsters

Click-fraud specialist heads to Mountain View

Top 5 reasons to deploy VMware with Tegile

Google is looking to boost the security and fraud prevention arms in its advertising business with the acquisition of London's Spider.io.

The company announced on Friday that it had agreed to terms on a deal to integrate the fraud-detection specialist into its advertising services. The company will seek to help Google spot fraud on its advertising network.

Terms of the deal were not disclosed.

"Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts," Google vice president of display advertising Neal Mohan said in announcing the acquisition.

"Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media," Mohan said, "and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results."

Billing itself as an "anti malware company for online advertisers," Spider.io specialises in security and analysis tools which aim to help keep advertisers from falling victim to click fraud and other scams that use automated tools to inflate traffic and jack up advertising rates.

The company has played key roles in helping to spot and take down malware networks that were being used to power advertising fraud operations. ®

Internet Security Threat Report 2014

More from The Register

next story
You really need to do some tech support for Aunty Agnes
Free anti-virus software, expires, stops updating and p0wns the world
USB coding anarchy: Consider all sticks licked
Thumb drive design ruled by almighty buck
Attack reveals 81 percent of Tor users but admins call for calm
Cisco Netflow a handy tool for cheapskate attackers
Privacy bods offer GOV SPY VICTIMS a FREE SPYWARE SNIFFER
Looks for gov malware that evades most antivirus
Patch NOW! Microsoft slings emergency bug fix at Windows admins
Vulnerability promotes lusers to domain overlords ... oops
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.